Is Amazon going to open a grocery drive-thru?
Amazon may be getting ready to get into the click and collect business. According to a report by the Silicon Valley Business Journal, the giant e-tailer is planning to open a drive-up grocery concept in Sunnyvale, CA that will give locals the option of picking up their online orders a short while later at the facility.
In recent years, Amazon has tinkered with various forms of delivery including the use of order collection and return sites in New York City and elsewhere.
"Amazon’s entire value proposition is based on this idea of immediacy, and getting items to the shopper as quickly as possible," Nicole Santosuosso, an analyst at Kantar Retail, told the Silicon Valley Business Journal. "I could see something like this being tied into that overall value proposition."
If the rumored Amazon drive-up grocery concept comes into being, it won’t be the first of its kind. Walmart began testing its Walmart Pickup – Grocery service last year in Bentonville, AR.
Walmart gives its customers about 10,000 grocery items — including dairy, meat and produce as well as HBC and household items — to choose from online. Customers can drive to the grocery warehouse to collect their purchases without having to get out of their vehicles.
Zoomin Market is another online order and drive-through service that began operating in Olathe, KS in April 2014.
Amazon Locker, NYC – Photo: RetailWire
- Amazon planning drive-up grocery stores with the first likely coming to Sunnyvale — sources – Silicon Valley Business Journal
- Walmart tests drive-through grocery concept – RetailWire
- New drive-thru grocery concept gets rave reviews – RetailWire
How consequential would an Amazon drive-up service be for the company and its competitors in the grocery category? Is drive-up grocery a concept that you expect many others to pursue in the years ahead?