
Courtesy of Walmart
October 30, 2024
Is Walmart Poised To Dominate Pharmacy Delivery?
Joining a host of new and old competitors, Walmart recently announced that it has launched a same-day pharmacy delivery service in six states, with a plan to be available in 49 by the end of January 2025.
The discount giant said it now offers same-day pharmacy delivery in Arkansas, Missouri, New York, Nevada, South Carolina, and Wisconsin. Delivery is available for both new prescriptions and medication refills.
Walmart+ members receive free delivery on pharmacy items, while non-Walmart+ members pay a delivery charge of $9.95. Customers will have a choice to schedule their same-day drop-off within certain delivery windows or choose on-demand delivery within three hours or express delivery in as little as 30 minutes.
One advantage Walmart has over many competing platforms is that orders can be combined with general merchandise. Walmart cited a recent survey the company completed, which found that 55% of Walmart customers wanted to have their prescriptions delivered along with their groceries and other items in a single order.
Another advantage is reach. With the retailer’s footprint of 4,600 stores across the U.S., delivery is possible to more than 86% of households, the retailer said.
Tom Ward, executive vice president and chief e-commerce officer at Walmart U.S., said in the announcement, “If you’re sick, we can deliver the necessary medicine along with everything else you need to feel better: cough drops, a heating pad, blanket and orange juice. Walmart’s size, resources and expertise set it apart from other retailers.”
Walmart’s announcement comes on the heels of Amazon recently announcing plans to expand its national pharmacy network next year, promising to reach nearly half of U.S. residents for same-day delivery of medications.
National drug chains such as Walgreens and CVS also offer same-day prescription deliveries within a certain radius of their stores. Newer competition includes Mark Cuban’s Cost Plus Drugs online pharmacy, which also ships right to the patient’s door.
However, the retail pharmacy model has been squeezed by complicated and sometimes lower reimbursement rates for medication as well as low dispensing fees for Medicaid enrollees. Many blame the profitability challenges on pharmacy benefit managers, who run prescription drug coverage for insurers, large employers, and other clients. In September, the federal government sued the big three pharmacy benefit managers — Caremark, Express Scripts, and OptumRx — over a system of drug rebates that regulators say has made the price of insulin soar for diabetic patients.
In late May, Walmart itself shuttered 51 in-store health clinics as well as its telehealth service, citing “the challenging reimbursement environment and escalating operating costs.”
The profitability pressures have led to rounds of store closures at CVS, Walgreens, Rite Aid, and independents that are seen creating “pharmacy deserts,” or lack of nearby pharmacy options, in some areas. Nearly half of U.S. counties have communities more than 10 miles from a pharmacy, according to a study published in August by the Journal of the American Medical Association.
Pharmacy delivery from Walmart could help fill the gap. Only 31% of U.S. adults had used a drug delivery service as of a 2022 university survey, but 71% believe it would be “more convenient and accessible than in-store drug refill.”
“The service provides a significant benefit to Walmart customers and members, particularly families, seniors and those managing chronic conditions who do not have time for multiple trips,” Walmart said in its statement. “For Walmart, reaching these people is no problem.”
Discussion Questions
How would you rate Walmart’s potential to become a major player in prescription delivery?
Is Amazon its biggest threat in the space?
Is Walmart better positioned to handle pharmacy’s profitability challenges than drug stores?
Poll
BrainTrust
Frank Margolis
Executive Director, Growth Marketing & Business Development, Toshiba Global Commerce Solutions
Melissa Minkow
Director, Retail Strategy, CI&T
Scott Benedict
Founder & CEO, Benedict Enterprises LLC
Recent Discussions








At this stage, dominate is probably too strong a term. However, Walmart will have a big impact. It has the logistics, reach and customer base to take market share. And the fact it can combine grocery delivery with pharmacy delivery offers convenience for the customer. All of this will be especially appealing in rural areas – a geography Walmart serves well – which are suffering from pharmacy closures. All of this is yet another potential pain point for the traditional drugstore chains.
Let’s not put the cart – medicine wagon? – before the horse: how big a player are they (currently) in instore pharmacy? The story seems notable for its lack of discussion of that point, so I’m going to hazard a guess: not as big as they are in most fields they enter; and that will be my choice for how this effort will go, as well…medicine involves nuances, something that WalMart and its 800 pount gorilla of low cost..always! finds challenging (along with everyone else.)
This new market is Walmart’s to lose – they have the reach, the geographical distribution of stores, an established pharmacy network, and an ever-improving delivery program. I would be highly surprised if they don’t take a majority share, as well as have this be a leading driver to the growth of the Walmart+ program.
Walmart enters the prescription delivery arena with a few unique benefits. First, Walmart associates get their prescriptions from Walmart pharmacies, with few exceptions. I wish I could launch a new service with a large, ready-to-buy audience to get things moving. Second, Walmart’s experience with grocery order fulfillment and delivery has helped them improve order delivery operations. On top of this, Walmart will now deliver some number of orders that combine food, general merch and prescriptions in one delivery for a nice cost advantage. Domination is a real possibility.
Walmart is showing how to create more extensive and relevant baskets around core product needs such as drug prescriptions. With sufficient customer purchase data, Walmart (and Amazon) are two unique participants who turn data into orders tied and timed to specific needs and occasions. As to domination, competition from traditional (CVS, Walgreens) and new entrants (Amazon, Cost Plus Drugs) on top of the opaque prescription drug industry structure will make achieving that challenging.
While this will bring some consumers over, and it’s exciting for Walmart + members, I’m really skeptical of this taking significant market share away from CVS and Walgreens. That would require behavior change in a super solidified, routine space for consumers, which just doesn’t happen often in retail.
With all of the pharmacy closures happening resulting in underserved areas, Walmart has the reach to have a significant impact. This, in turn, puts more pressure on the remaining pharmacies.
Given the proximity of a Walmart store to 90% of the US population, even if given that not every store has a pharmacy, it means that their store footprint makes such an undertaking quite possible. In addition, they are positioned to deliver more than just prescriptions and can balance out order profitability and average order size through complementary products. Finally, their Walmart+ membership program enables them to utilize free delivery as an additional element of the membership value equation that can serve to bolster that program as well.
In short, I can’t think of another retailer better positioned to maximize the benefit of such a service than Walmart. Given Walgreens and CVS’ plans to reduce their store footprint, the timing of this move is a perfect way to capture a share of wallets from consumers as their competitors in the pharmacy space are sounding retreat.
Immediately I think of the refill side of the market as the low hanging fruit. Customers know what they’re dealing with in terms of side effects, allergies etc, unlike a one off prescription. If refills are the predominant volume in prescriptions and the receivers have safe, temperature controlled places for the medications to be delivered, then Walmart pharmacy delivery could be a winner.
This (pharmacy delivery) is a “target rich” environment, with the aging of our society and an increased reliance on better living through chemistry. WalMart can be average here and STILL make a lot of money. And our addiction to the Pharmacy department will continue unabated (exercise? why do that when all I need is this pill??).
WM is absolutely poised to do well here.
Simple answers on this one, 1) B, 2) Yes, in the US, 3) Yes. If Walmart wants to be the pharma delivery leader, they have the infrastructure and capability to make it happen.