Avatar of Melissa Minkow

Melissa Minkow

Global Director, Retail Strategy
CI&T
Company CI&T
LinkedIn View Profile
Total Comments 116

About the Author

Retail strategist and spectator for CI&T — a customized digital solutions provider for some of the largest global retailers. Passionate about drawing from consumer insights, pop culture phenomenon, and outside-of-industry best practices to impr... Read More

Latest Articles by Melissa Minkow

Do Brands Need To Be More ‘People-Obsessed?’

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Panera Bread and Nordstrom storefronts

Nordstrom and Panera Leverage AI and Automation to Enhance Operations

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Does Coach’s experience with Tmall offer livestreaming lessons for U.S. retailers?

Does Coach’s experience with Tmall offer livestreaming lessons for U.S. retailers?

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Will 2023 become the year that consumers get comfortable with dynamic pricing?

Will 2023 become the year that consumers get comfortable with dynamic pricing?

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Should CPG brands cast their DTC businesses in a supporting role to stores?

Should CPG brands cast their DTC businesses in a supporting role to stores?

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Best Buy and others find great customer experiences start with data insights

Best Buy and others find great customer experiences start with data insights

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