Kash n’ Karry Gets Broader Perspective

Jun 19, 2003

By George Anderson

Delhaize America has named Shelley Broader as president and chief operating
officer of its 137 store Kash n’ Karry chain in Florida.

Ms. Broader moves to her new position from Delhaize’s Hannaford operations.
There she served as senior vice president of Business Strategy, Marketing and
Communication. In that position, Ms. Broader was responsible for setting and
communicating strategic direction.

Ronald Hodge, executive vice president, Delhaize Group and chief executive
officer and president, Hannaford Bros. said, “Shelley was instrumental in repositioning
Hannaford for long term growth.”

He added, “Shelley’s strong analytical skills, ability to set and articulate
strategic direction, build consensus, and grow sales make her a terrific choice
to lead Kash n’ Karry going forward.”

Kash n’ Karry operates stores in the highly competitive Florida market. Ms.
Broader offered this assessment. “To thrive in the dynamic, highly competitive
marketplace in which we operate, we’ll need to anticipate customers’ needs and
then surpass their expectations, so Kash n’ Karry becomes the supermarket of
choice for Florida consumers. I’m confident we are positioned to grow our business
and our bottom line.”

Moderator’s Comment: Do you place any significance
on Delhaize America’s decision to name Shelley Broader to run Kash n’ Karry?
What challenges does she face and what will she need to do to achieve success?

We’ve been vocal with our opinion that more women are
needed in leadership positions to better respond to the needs of the most important
retail customers. Ms. Broader’s selection to run Kash n’ Karry will certainly
put that theory to test.

In her favor, Ms. Broader’s responsibilities at Hannaford
included “maintaining a strong connection with consumers.” It will take that
and more if Kash n’ Karry is to be successful against the likes of Wal-Mart,
Publix, etc.
Anderson – Moderator

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