Lampert Takes Over Marketing, Merchandising and More at Sears

By George Anderson
Edward Lampert has a few new jobs. The chairman of Sears Holdings Corp. removed Alan Lacy as CEO of Sears and put himself in charge of running Sears Holdings’ marketing, merchandising, design and Internet business (includes Lands’ End).
“Our goal is to build one company with multiple ways of connecting with our customers, including our various store formats, on-line offerings, service relationships, and credit products,” he said in released statement explaining the changes.
Aylwin Lewis, who had been running Kmart, will now serve as CEO of Sears Holdings with responsibility for running the company’s 3,900 stores and its home services, finance, legal, supply chain, information technology, and human resources functions.
CFO William Crowley will also assume new duties in the newly created position of Chief Administrative Officer.
In becoming more directly involved, Mr. Lampert told shareholders in a letter that he was looking for the company to be “more responsive to customers” and “raise the bar of our expectations and standards.’
Despite the optimistic nature of Sears Holdings’ press release on the personnel changes being made, not all see Mr. Lampert’s direct involvement as a positive sign for the company.
“Even the greater involvement of Eddie Lampert can raise some concerns that the story is not playing out for him,” wrote Gary Balter, an analyst covering the company for Credit Suisse First Boston.
Some, such as Howard Davidowitz, chairman of Davidowitz & Associates, have an even bleaker view.
“Lampert is going to go through all sorts of concoctions of reorganizing, but at the end of the day, Sears won’t be able to compete,” said Mr. Davidowitz.
While CSFB’s Balter saw positives when visiting Sears’ stores earlier this summer, there are some very big concerns that Mr. Lampert will need to address in his new role. “The two weak links in the store are apparel and consumer electronics,” he wrote. “One could have had a nice nap in the consumer electronics section given the light traffic. Conversely, appliances were buzzing.’
Moderator’s Comment: What is your reaction to the executive changes made at Sears Holdings? What do the various divisions
of the company (Sears, Kmart, Lands’ End) need to do to get their businesses turned around? –
George Anderson – Moderator
- Sears Ousts Chief Executive; Lampert to Take Control – Bloomberg
News - Sears Holdings Corporation Reports Second Quarter 2005 Results and Announces
Leadership Changes – Sears Holdings Corporation/ PRNewswire-FirstCall - Sears’ Lacy to take 33% salary cut – Crain’s Chicago Business
- New role for Lampert at Sears – Chicago Sun-Times
- Lampert dumps Lacy – Chicago Tribune
- Sears Shuffles Its Management Team – The Wall Street Journal
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11 Comments on "Lampert Takes Over Marketing, Merchandising and More at Sears"
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I’m sure his focus will bring something to the table…but if you’re not sure as to what you are looking at; the great chance is to do damage. I would go out and find the best merchant I could find, and Target would not be a bad place to start looking.
Needed: winning, quantum-leap strategies with fast-track testing and implementation. Contact Edward Lampert at Searsmart, ASAP. My suggestions: emphasize items likely to need financing, service or have annuity revenues, such as furniture, white goods, home improvement, auto care. Lease out anything with low margins and low price points, such as grocery, toys, housewares, and clothing. Examples: for home improvement, sell dual fuel (gasoline/natural gas) generators, installed by licensed electricians, with a service plan; for cars, sell extended warrantees good for 100,000 miles or 10 years; install natural gas conversion kits and sell natural gas home filling appliances.
Lease space to Whole Foods, Pep Boys, Bed Bath & Beyond and Aeropostale. Collect rents and percentages of sales instead of worrying about merchandising issues for money-losing categories.
He better have a crack lieutenant that knows and has retail marketing experience! It will take more than Lampert’s focus on these critical areas, to move Sears upward. Or, is this his way of cleaning up the house, if you will? Hmmmmmmmmm
Reaction: So what’s new at Sears Holdings and how many consumers care? Demoted CEO, Alan Lacy, who’s become a multi-millionaire during all “this” has had his base salary deeply cut to only 1 million dollars a year instead of $1.5 million. Eddie Lampert, like the dedicated little Dutch boy, is now sticking his magic finger in the Sears Holdings dike as its chief “holder” and will direct marketing, merchandising, design and online businesses of Sears Holdings and its Lands’ End clothing unit. Is Eureka now in sight for Sears Holdings or is this the classic modern day Rube Goldberg business maneuver? One wonders what the next episode in this unique money drama will be … but one doesn’t anticipate much retail resurgence at Sears while Kmart flops like a flounder on a hot sidewalk.
This appears to me to be just more of the same. Nothing meaningful is really happening. Kmart is still operating hundreds of $2 per sq. ft. per week ghost towns, void of inventory and customers. We see a lot of upbeat press but, so far, only empty promises of remodels and upgrades.
There is really no point in talking about what Kmart needs to do to turn around its business. That discussion is worn out. Sears/Kmart is too far gone for resurrection. I don’t think Sears/Kmart has any intention of turning around its business. By the way, when was the last time anyone saw a Kmart commercial on TV?
Isn’t it interesting that Mr.Lampert and the Sears management team are unable to move these two retail companies in the right direction? After buying Kmart and now Sears, Mr. Lampert says all the right things about improving the stores and the merchandise along with providing customers with a better in-store experience. But, Kmart and Sears stores continue to be poorly run, offering a barely adequate customer experience.
While Mr. Lampert is a very savvy guy with great credentials as a deal maker and financial guru, his ability to run the company’s marketing and merchandising is highly questionable. This looks like a desperation move by someone who needs to be in control. It’s hard to believe he can’t find some competent, highly experienced retail merchants and marketers to fix and run these all-important functions at Sears Holdings!
How could he do worse than Lacy – also a money man? If he wants to be more responsive to customers–go out and talk to them at the stores himself. He might learn something. I do not think he ever shopped at Sears or even tried to call a store himself.
Just doing those two things will give him enough to fix for a while.