Juiced Over Promotional Deal

Dec 11, 2002

By George Anderson

Beginning in January, consumers will find Healthy Living Tips from the Mayo Clinic’s web site on cartons of Minute Maid juices in the cold case. The POP Magazine web site reports that Minute Maid will support the effort with print ads and point-of-purchase that includes the URL.

Moderator’s Comment: How do retailers benefit from
deals such as the one made between Minute Maid and Mayo Clinic? What can retailers
do to leverage the value of agreements such as this to promote their stores’
whole health initiatives?
Anderson – Moderator

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