McD’s To Give Nutritional Details

Jan 07, 2004

By George Anderson

If you live in Connecticut, New Jersey or New York, you no longer have to wonder just how good or bad a particular McDonald’s menu item is for you. The fast food operator is
going to give you the details on posters and brochures on display in its restaurants.

The informational material will provide customers with ways to order from McDonald’s existing menu by leaving out a bun, for example, to reduce the carbohydrates they consume.

Paul E. Cottrell, a McDonald’s franchisee with restaurants in New Jersey told the New York Times, “A lot of folks need to know that we have things that fit every aspect
of their lifestyle.”

Proving that no good deed goes unpunished. Michael Jacobsen, executive director of the Center for Science in the Public Interest reacted to the new material from McDonald’s by
telling the Times, “People don’t go to fast-food restaurants and expect to peruse posters. The calories need to be listed right up on the menu board.”

Moderator’s Comment: Should McDonald’s rollout this program nationally? Is there a better way for McD’s to communicate nutritional information to its

Note to Michael Jacobsen: People don’t go to fast food restaurants to stare up at menus on the wall for nutritional information. What else would McD’s have
to add to calories to satisfy you; dietary fiber perhaps?
Anderson – Moderator

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