McNuggets Lose Fat and Calories

Oct 06, 2003

By George Anderson

McDonald’s has taken another step in answering critics of its fast food fare. The chain is rolling out a new, smaller all-white-meat Chicken McNugget.

According to a report in the Chicago Tribune, “The new six-piece, all-white-meat McNugget meal will contain 260 calories, down from 310. With 16 grams of fat per six-piece
serving, the new version shaves a fifth of the worrisome fat from the meal.”

The company is not looking to make more money on less chicken. While the McNuggets may be smaller, white meat costs more than dark. Essentially nullifying any “savings” on a
smaller item

Wendy Cook, McDonald’s vice president of menu innovation, said success of the new product depends on how kids react to its taste.

“That was basically the essence of our testing, so we focused on making that right,” said Ms. Cook. “Kids don’t like change. We don’t want to disappoint any of our customers,
especially our youngest customers.”

Moderator’s Comment: What are your thoughts on McDonald’s reformulating the McNugget? How can it can it maximize exposure and sales of the new McNugget?
Anderson – Moderator

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