Old Age Not Good for Pizza Sales

Apr 10, 2003

By George Anderson

Pizzerias expected to see sales spike with more Americans staying home to watch
the latest news on the war.

Instead sales, at least at the major chains, are off and some expect that this
short-term glitch portend future changes.

Mike Smith, a restaurant analyst at Fahnestock & Co. told Reuters,
“On a longer-term basis, they (pizzerias) probably suffer more than other fast
food companies from the aging of America.”

Harry Balzer of NPD said, “The fastest-growing segment of the population is
now empty-nesters. They don’t need family food as much. It may be just a basic,
fundamental shift in the role of pizza in the American diet.”

Moderator’s Comment: What fundamental shifts do you
expect to see in the American diet as the demographics of the country changes
in the next 10, 25, etc. years?
Anderson – Moderator

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