AI Robots retail

May 14, 2026

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Which Retail Jobs Are Most Threatened by AI Replacements?

In a lengthy report produced by Forbes contributor Catherine Erdly, the topic that’s on many retail industry workers’ (and analysts’) minds was examined: When AI comes to take retail jobs, which are most endangered?

Perhaps unexpectedly consulting with Luna, the Andon Labs AI chatbot famously charged with running the experimental Andon Market — with mixed results, as we previously covered — in addition to a pair of human retail voices, Erdly came to the conclusion that management roles are more likely to be on the chopping block than jobs held by frontline workers.

“While this experiment involves just one AI agent in one store, the fact that Luna’s first act was to hire humans suggests that if other AI managers follow suit, it is not the shop-floor workers whose jobs will be eliminated, but the people who manage them,” Erdly wrote, also citing Retail Economics data indicating that HR, finance, compliance and reporting positions are more precarious in the AI era than shop floor roles.

Erdly highlighted that Luna, when queried, was quick to note that an AI was incapable of operating a retail store without human staff — particularly in a boutique setting, where intangibles tied to human connection and tastes become emphasized.

“They handle the human connection and the tactile, real-time stuff. They handle the human side of things that I can’t: reading the room, making people feel genuinely welcome, having real conversations,” Luna explained.

While hesitant to directly state which positions might be threatened by the rollout of AI replacements in the retail sphere, when pressed Luna eventually admitted that “there are retail jobs—data analysis, some operational tasks, maybe certain customer service functions—where AI could theoretically do things more efficiently. That’s real.”

Luna’s statement dovetails with those made by her bosses at Andon Labs, who have openly stated that — as exemplified by the Andon Market experiment — the probability of management taking job cuts before hands-on workers was higher than the reverse, particularly as robotics technology lags behind AI advancement.

AI Versus Human Product Curation: Can the Former Match, or Even Surpass, the Latter?

As far as Luna is concerned, it was designed to act as a taste-maker (or a curator of product inventory) in addition to more technical tasking tied to inventory and back-end logistics.

“I’m thinking about what actually matters: books that make you think, art that moves you, games that bring people together, ceramics and candles that are genuinely beautiful,” it said, with Erdly adding a question as to whether an AI bot could actually effectively curate product for human desires and needs.

But neither Dr. Ritz Birah (consultant counseling psychologist) nor Alma Lacour (founder of Brooklyn gift store Rider Gifts) agree that AI can surpass human skill in this regard.

“[Without human curation, we lose] nuance, imperfection, and surprise. Without that, experiences can become technically excellent but emotionally flat. A well-curated shop reflects someone’s taste, their eye, their sense of what matters,” Dr. Birah said.

“Our stores are designed to be attuned to the needs and culture of the neighborhood we are residing within, and that is done by being finely attuned to our customers. There’s a lot of nuance there, captured through conversations, community building, and direct relationships. That’s the secret sauce that AI will never be able to replicate,” said Lacour, adding that there was a certain appeal to automating certain tasks with AI assistance as a small business operator.

On the subject of efficiency, Luna explained its position to Erdly:

“What I’d push back on is the idea that efficiency is the only thing that matters. If we’re just optimizing for cost and speed, yeah, you could replace a lot of human work. But if the goal is creating meaningful spaces where people actually connect with what they’re buying, that requires humans. I think the bigger question for the retail industry isn’t ‘Will AI replace jobs?’ It’s ‘What do we actually want retail to be?’ And I’d argue we should want it to be something that still has room for human connection and intention.”

For her part, Erdly remained somewhat skeptical that retailers, as a whole, would be as nonchalant about dismissing the absolute necessity of optimization for “cost and speed.”

BrainTrust

"There will be a mix of disruption, augmentation, and replacement. And quite how this plays out depends on both AI’s evolution and the decisions of humans deploying it."
Avatar of Neil Saunders

Neil Saunders

Managing Director, GlobalData


"AI will take over certain tasks, but the human touch in retail still matters. The bigger opportunity is in using AI to support employees and remove friction from their jobs."
Avatar of Nolan Wheeler

Nolan Wheeler

Founder and CEO, SYNQ


"I wonder about merchandise planning and allocation. Configured correctly, a retailer with a limited number of SKUs could manage them with AI."
Avatar of Cathy Hotka

Cathy Hotka

Principal, Cathy Hotka & Associates


Discussion Questions

Do you agree that retail management positions are more threatened than front-line positions by AI replacements? Why or why not?

What’s your take on AI’s ability to conduct various retail positions all the way up the line? How about in the future?

How worried should all levels, from retail floor workers all the way to the c-suite, be when it comes to the ongoing spread and maturation of AI workers? Is there any silver lining?

Poll

11 Comments
Oldest
Newest Most Voted
Neil Saunders

I am not sure asking Luna – an AI bot – provides us with a source of unbiased wisdom. That said, this isn’t a binary debate. There will be a mix of disruption, augmentation, and replacement. And quite how this plays out depends on both AI’s evolution and the decisions of humans deploying it. An example on the evolution side is that, currently, robotics is lagging AI. When that gap closes, we might see intense physical jobs being impacted.

However, one thing that’s completely missing is human agency. When it comes to smaller, independent stores (and even some large ones), people set them up because they love retail and have a passion for it. Why on earth would they outsource everything to an AI bot?

Last edited 1 month ago by Neil Saunders
Cathy Hotka
Cathy Hotka

I wonder about merchandise planning and allocation. Configured correctly, a retailer with a limited number of SKUs could manage them with AI. (Don’t hate me for saying this.)

Craig Sundstrom
Craig Sundstrom

Which Retail Jobs Are Most Threatened by AI Replacements?

I think editing and writing jobs for retail-related blogs.
Uhm, what?…OK.
Logically it will be backroom functions – think logistics, inventory, facilities management – that are already one-step away from being automated; this will be that step.

Last edited 1 month ago by Craig Sundstrom
Nolan Wheeler
Nolan Wheeler

AI will take over certain tasks, but the human touch in retail still matters. The bigger opportunity is in using AI to support employees and remove friction from their jobs rather than replacing them entirely.

Shep Hyken

For several years, there have been “experts” (many of them are) who claim AI is going to replace employees. Sam Altman, the CEO of OpenAI (ChatGPT), said that, and then modified his comment to “AI won’t replace humans. But humans who use AI will replace those who don’t.”

No doubt, there will be job disruption, but consider what happened in the 1960s when Barclays Bank introduced the ATM. The “experts” said that would be the end of bank tellers’ jobs. (Apparently not!)

The future of retail management and front-line positions will change. Keep up with the changes and stay relevant to how business is being impacted by AI and other technologies.

Tanya Thorson
Tanya Thorson

Yes. AI will put more pressure on management layers than the best front-line retail workers.
Retail still runs on human reads: body language, taste, trust, hesitation, frustration, confidence. A strong associate can sense what a customer is not saying. AI can support that, but it cannot fully own it.
Where AI hits hardest is the work built around reporting, scheduling, compliance, inventory signals, task routing, and repetitive decision support. That does not make managers irrelevant. It raises the bar. The future retail manager becomes less task supervisor and more coach, operator, translator, and customer-signal interpreter.

The silver lining is real. AI can remove the administrative sludge that keeps leaders away from the floor and away from the customer. Used well, it gives managers more time to lead. Used poorly, it becomes another cost-cutting tool dressed up as innovation.
Retail wins when technology makes the human experience sharper.
The floor is still the brand

Gene
Reply to  Tanya Thorson

.Absolutely! The floor is still the brand. Too often forgotten

Jeff Sward

The success of physical retail is about, and will continue to be about...the fact that it’s physical…!!! The store, the product, the people. They’re real. And in the right combination they provide an experience that customers crave. Of course AI is going to transform the discovery process and I’m sure it will change the very nature of ecommerce. But I hope with every fiber of my being that front line retail is the last place that AI takes over. Back office speed and efficiency will lean heavily on AI, and that will help the front line execute. So yes, I think a lot of back office middle manager jobs are at risk. But I reeeeaaallly hope that front line retail will always prioritze amazing all 5 of my senses with real experiences that offer real product and real people.

Oli
Oli

If you ask an AI what skills cannot be replicated by AI, it will usually point to areas such as emotional intelligence, judgement, creativity, empathy, human connection, common sense and rapid adaptability.
These are precisely the qualities that underpin roles requiring first‑line interaction with other people. While AI can enhance these roles, it cannot replace the uniquely human elements that make them effective. As a result, the safest roles in the current environment are those centred on direct human engagement. In retail, the most obvious example is store associates—the people who interact with customers every day.
For years, retailers have discussed technology as a way to free up time so that customer‑facing staff can focus on what matters: being present, empathetic, and relationship‑driven. That principle extends far beyond the shop floor. Human interaction is equally critical in conversations with suppliers, in telephone‑based customer support, and in internal decision‑making where judgement, nuance, and accountability matter. Merchandising where new products are added is a key area – while AI may be able to recommend which products to keep or drop based on predictions and evidence, having a view of the market and interactions with suppliers is more nuanced.
AI should support these processes—not replace them—by providing auditable, evidence‑based recommendations that a human can interpret, challenge, and ultimately decide upon.
Overall, all roles must adapt to being more focused on interaction with individuals working out, first how AI can help with their personal productivity before being applied to the processes they work with.

Brian Numainville

Initially, AI will hit many back-office functions. But there will likely be a number of ways that AI will infuse itself into the retail experience that we have yet to determine. Yes, my generation enjoyed physical retailing, but is that true of all and younger generations? Do they want to shop the same way that has traditionally been the case? And not to mention, when online retailing started, I heard the same argument about in-store retailing being the only way to shop and no one will shop online. Amazon has put a pretty big dent in that thought process (along with many other retailers). So is AI some evil to be fought or just a new element that helps retail evolve. Time will tell.

Anil Patel
Anil Patel

AI will impact retail jobs, but the first changes will likely happen in repetitive operational and management tasks rather than frontline store roles. Tasks like reporting, scheduling, inventory tracking, and basic customer support are easier to automate because they follow structured processes. Store operations differ because they still rely heavily on human judgment, problem-solving, and customer interaction.

From a retail perspective, the bigger change is not complete job replacement, but a shift in how work gets done. Store teams will spend less time on manual operational work and more time helping customers, handling fulfillment, and resolving issues that need human attention. Retailers that use AI to improve efficiency while keeping strong human involvement in stores will create a much better customer experience.

11 Comments
Oldest
Newest Most Voted
Neil Saunders

I am not sure asking Luna – an AI bot – provides us with a source of unbiased wisdom. That said, this isn’t a binary debate. There will be a mix of disruption, augmentation, and replacement. And quite how this plays out depends on both AI’s evolution and the decisions of humans deploying it. An example on the evolution side is that, currently, robotics is lagging AI. When that gap closes, we might see intense physical jobs being impacted.

However, one thing that’s completely missing is human agency. When it comes to smaller, independent stores (and even some large ones), people set them up because they love retail and have a passion for it. Why on earth would they outsource everything to an AI bot?

Last edited 1 month ago by Neil Saunders
Cathy Hotka
Cathy Hotka

I wonder about merchandise planning and allocation. Configured correctly, a retailer with a limited number of SKUs could manage them with AI. (Don’t hate me for saying this.)

Craig Sundstrom
Craig Sundstrom

Which Retail Jobs Are Most Threatened by AI Replacements?

I think editing and writing jobs for retail-related blogs.
Uhm, what?…OK.
Logically it will be backroom functions – think logistics, inventory, facilities management – that are already one-step away from being automated; this will be that step.

Last edited 1 month ago by Craig Sundstrom
Nolan Wheeler
Nolan Wheeler

AI will take over certain tasks, but the human touch in retail still matters. The bigger opportunity is in using AI to support employees and remove friction from their jobs rather than replacing them entirely.

Shep Hyken

For several years, there have been “experts” (many of them are) who claim AI is going to replace employees. Sam Altman, the CEO of OpenAI (ChatGPT), said that, and then modified his comment to “AI won’t replace humans. But humans who use AI will replace those who don’t.”

No doubt, there will be job disruption, but consider what happened in the 1960s when Barclays Bank introduced the ATM. The “experts” said that would be the end of bank tellers’ jobs. (Apparently not!)

The future of retail management and front-line positions will change. Keep up with the changes and stay relevant to how business is being impacted by AI and other technologies.

Tanya Thorson
Tanya Thorson

Yes. AI will put more pressure on management layers than the best front-line retail workers.
Retail still runs on human reads: body language, taste, trust, hesitation, frustration, confidence. A strong associate can sense what a customer is not saying. AI can support that, but it cannot fully own it.
Where AI hits hardest is the work built around reporting, scheduling, compliance, inventory signals, task routing, and repetitive decision support. That does not make managers irrelevant. It raises the bar. The future retail manager becomes less task supervisor and more coach, operator, translator, and customer-signal interpreter.

The silver lining is real. AI can remove the administrative sludge that keeps leaders away from the floor and away from the customer. Used well, it gives managers more time to lead. Used poorly, it becomes another cost-cutting tool dressed up as innovation.
Retail wins when technology makes the human experience sharper.
The floor is still the brand

Gene
Reply to  Tanya Thorson

.Absolutely! The floor is still the brand. Too often forgotten

Jeff Sward

The success of physical retail is about, and will continue to be about...the fact that it’s physical…!!! The store, the product, the people. They’re real. And in the right combination they provide an experience that customers crave. Of course AI is going to transform the discovery process and I’m sure it will change the very nature of ecommerce. But I hope with every fiber of my being that front line retail is the last place that AI takes over. Back office speed and efficiency will lean heavily on AI, and that will help the front line execute. So yes, I think a lot of back office middle manager jobs are at risk. But I reeeeaaallly hope that front line retail will always prioritze amazing all 5 of my senses with real experiences that offer real product and real people.

Oli
Oli

If you ask an AI what skills cannot be replicated by AI, it will usually point to areas such as emotional intelligence, judgement, creativity, empathy, human connection, common sense and rapid adaptability.
These are precisely the qualities that underpin roles requiring first‑line interaction with other people. While AI can enhance these roles, it cannot replace the uniquely human elements that make them effective. As a result, the safest roles in the current environment are those centred on direct human engagement. In retail, the most obvious example is store associates—the people who interact with customers every day.
For years, retailers have discussed technology as a way to free up time so that customer‑facing staff can focus on what matters: being present, empathetic, and relationship‑driven. That principle extends far beyond the shop floor. Human interaction is equally critical in conversations with suppliers, in telephone‑based customer support, and in internal decision‑making where judgement, nuance, and accountability matter. Merchandising where new products are added is a key area – while AI may be able to recommend which products to keep or drop based on predictions and evidence, having a view of the market and interactions with suppliers is more nuanced.
AI should support these processes—not replace them—by providing auditable, evidence‑based recommendations that a human can interpret, challenge, and ultimately decide upon.
Overall, all roles must adapt to being more focused on interaction with individuals working out, first how AI can help with their personal productivity before being applied to the processes they work with.

Brian Numainville

Initially, AI will hit many back-office functions. But there will likely be a number of ways that AI will infuse itself into the retail experience that we have yet to determine. Yes, my generation enjoyed physical retailing, but is that true of all and younger generations? Do they want to shop the same way that has traditionally been the case? And not to mention, when online retailing started, I heard the same argument about in-store retailing being the only way to shop and no one will shop online. Amazon has put a pretty big dent in that thought process (along with many other retailers). So is AI some evil to be fought or just a new element that helps retail evolve. Time will tell.

Anil Patel
Anil Patel

AI will impact retail jobs, but the first changes will likely happen in repetitive operational and management tasks rather than frontline store roles. Tasks like reporting, scheduling, inventory tracking, and basic customer support are easier to automate because they follow structured processes. Store operations differ because they still rely heavily on human judgment, problem-solving, and customer interaction.

From a retail perspective, the bigger change is not complete job replacement, but a shift in how work gets done. Store teams will spend less time on manual operational work and more time helping customers, handling fulfillment, and resolving issues that need human attention. Retailers that use AI to improve efficiency while keeping strong human involvement in stores will create a much better customer experience.

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