Retail TouchPoints: Store Associates Want Mobile Devices For Inventory, Price
Through a special arrangement, presented here for discussion
is a summary of a current article from the Retail TouchPoints website.
to Motorola’s 2010 Retail Holiday Study, more than 68 percent
of store associates would like to have mobile devices to "scan barcodes
to check inventory/availability." A total of 64 percent of the 545 associates
interviewed would use mobile technology to "scan barcodes for price check" and
50.5 percent would use mobile devices as walkie-talkies, to communicate with
other store employees.
In general, approximately 33 percent of store associates
believe they lack the information they need to serve today’s highly connected
in particular feel the pressure of out-of-stock complaints," the report
Equally troubling, approximately 28 percent of store visits end in an
average of $132 unspent due to abandoned purchases, according to the report.
The reasons for that abandonment varies from issues such as out-of-stocks to
limited store associate assistance and long check-out processes. Shoppers also
leave stores when they find a better deal at a competitor — often as
a result of a real-time search on a personal mobile device.
The type of products
abandoned in stores also varies, with clothing and accessories topping the
list at 30.8 percent. Department store abandonment is at 25.9 percent and consumer
electronics/computer purchases are abandoned 20.4 percent of the time.
technology in hand, store associates could save a high percentage of potentially
lost sales. More than 42 percent of shoppers said they would order an out-of-stock
item and have it delivered to their home and 40 percent said they would come
back to the store when the item is in stock for a 10 percent discount. In total, "up
to 55 percent of out-of-stock incidents could be intercepted simply with store
associate help to find the item(s) and complete the transaction," the
Discussion Questions: Which mobile technologies will most benefit store associates now and in the future?