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May 27, 2025
Should Klarna Go Public, Despite Significant Consumer Credit Losses?
Buy now, pay later (BNPL) giant Klarna has recently made headlines for two major reasons: its decision to delay a planned April IPO and a Q1 2025 earnings report highlighting a sharp rise in consumer credit losses that are beginning to impact its bottom line.
In an early-April report, CNBC noted that Klarna (as well as StubHub) had both pulled back from plans to execute IPOs, with market turbulence related to President Donald Trump’s trade policies and continuing macroeconomic turbulence cited as the motivating factor. Goldman Sachs, tasked with leading the Klarna IPO, declined comment at that time.
But as a more recent report from NBC News reporter J.J. McCorvey pointed out, there are other headwinds working against Klarna’s intention to roll out its ideal IPO. McCorvey pointed to U.S. consumer debt hitting a record high of $18.2 trillion during the first quarter of 2025, a surging number of student loan delinquencies due to a Trump administration crackdown on borrowers, and a LendingTree survey indicating that more than two-fifths (41%) of BNPL borrowers had paid late over the course of the past year — in addition to the most pertinent findings from Klarna’s own first-quarter earnings report.
In that report, Klarna chalked up a whopping $430 million in transaction costs, of which $136 million was derived from consumer credit losses alone. That figure is 17% higher than year-ago figures, with Q1 2024 consumer credit losses totaling $117 million. And while Q1 2024 saw Klarna’s PNL statement exhibiting a $30 million net loss, Q1 2025 saw the company register a total net loss of $99 million.
Klarna Spokesperson: Consumer Credit Loss Increases Don’t Tell the Whole Story
Although some metrics attached to Klarna’s recent operations appear ominous, the company did successfully push Affirm out of the picture to take on the role of retail giant Walmart’s one-and-only BNPL provider — and also teamed up with DoorDash to deliver the same buy now, pay later functionality, opening the door to small-dollar transactions in which it could be centrally involved.
McCorvey quoted a spokesperson representing Klarna as speaking out on the touchy subject of the 17% hike in consumer credit losses: The spokesperson was quick to indicate that these losses “[don’t] tell you much about the U.S. consumer,” particularly when understood in the greater context of the credit losses as a share of the sum it had loaned out in total — its “gross merchandise value.”
When this is accounted for, said losses rose only marginally, from 0.51% to 0.54%. “A very slight increase, but still very low,” the Klarna rep added.
Klarna Delivers Q1 2025 Results via AI Avatar, Leans on AI Capabilities
Those Q1 2025 results were delivered May 19 by an AI-generated avatar of its CEO, Sebastian Siemiatkowski, in a bit of pageantry emphasizing the company’s commitment to its AI tools. Despite the AI version of Siemiatkowski being a little less than perfect, the point was made.
As TechCrunch noted, Klarna delievered an adjusted operating profit (of $3 million, according to the press release), despite a shaky PNL sheet — and it did so by leveraging AI capabilities to reach 100 million users.
The company also “streamlined its workforce by ~40%,” according to a Klarna blog post, with AI placed in the spotlight to drive profitability for the company in its future endeavors.
“The momentum is undeniable — and this is just Q1! Klarna has reached 100 million consumers and secured exclusive partnerships with major retailers like Walmart through OnePay, teamed up with DoorDash, and expanded our partnership with eBay to the U.S. after multiple successful European launches,” Siemiatkowski said.
“Our AI-first strategy is driving exceptional returns, we’re outpacing competitors, our merchant network is scaling rapidly, and our next-gen products are reshaping money management for millions,” he added.
Discussion Questions
Should Klarna pursue its IPO, despite headwinds including mounting consumer credit losses? Why or why not?
Are the rising number of late payments and consumer credit losses overall a worrisome factor for Klarna, or is its spokesperson correct to underscore the relative position of its sum lending as being comparatively healthy? Or can both be true?
Do Klarna’s AI capabilities act as a differentiator between it and its competitors?
Poll
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Anil Patel
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Mark Ryski
Founder, CEO & Author, HeadCount Corporation
Jeff Sward
Founding Partner, Merchandising Metrics
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The rise of Buy Now Pay Later is undeniable and Klarna has done a great job of being in the vanguard of this newer method of credit. However, the company has a lot to prove on the profit front. The latest financials show losses have increased which does not instill confidence. Some of these are exceptional costs from restructuring, but there is the underlying issue of bad credit and repayment stability that arises from a less regulated and more economically sensitive part of the market. Of course, now is not a great time for any IPO due to market instability so Klarna is sensible to delay.
Buy Now, Pay Later is changing how people shop by offering more flexibility and convenience. Klarna has made a strong place in this market, but increasing consumer credit losses and repayment risks cannot be ignored. The current market is not ideal for an IPO, so delaying it makes sense.
To succeed in the long run, Klarna needs to focus on managing credit risks better while continuing to grow its partnerships and user base. Investing in AI and technology can help improve efficiency and decision-making, but balancing growth with responsible lending is crucial. Only by controlling risk and improving profitability together can Klarna build a sustainable business for the future.
Klarna has does well in defining and driving the Buy now, pay later category. Their growth is impressive and their aspirations to IPO are not misplaced. However, the current market climate and consumer credit losses are concerning. Naturally, the company will put a positive spin on the credit losses, and while it may not be as bad as it appears, it’s concerning nonetheless. Given that a high percentage of their customers are younger, and with student loans being called, I think Klarna is going to see their credit losses grow and if the trend continues in this direction, an IPO will look a lot less appetizing.
This whole conversation reminds me of WeWork. A great idea that made total sense and coulda/shoulda worked. But it didn’t. The real world just never cooperated with the good idea. But the idea was pitched and pitched until the reality of the math could no longer be denied. Klarna is still a good idea, but a smaller more qualified customer base may be the answer. Growth at any cost works against this model, not for it.
Buy now and pay later is no new concept. Just like “lay away” 40 and 50 years ago, it is a way to suspend paying for all or part of a purchase until a future date. However, the risks and issues have not changed. You have to have a credit worthy target market, which is well vetted, so that risks (losses) are minimized. Klarna does not have a good template of doing this, since their grasp in their customer’s viable payments are clearly flawed. You cannot lose money quarter after quarter and presume that a potential IPO is a good idea. It is not. Trying to issue an IPO in this era of poor government stability only exacerbates the problem. Klarna should wait, become profitable (and demonstrate they have a business model that works) and then issue an IPO.
Laying off 40% of their workforce and replacing them with “AI” signals to me they will never know what they are doing. The last retailer to do layaway in a big way was KMart and we all saw how that turned out – credit and debit cards are simply the better methods to manage payments.
The default rates for Klarna continue to rise. UP 17% in q1 2025 compared to 2024. Interesting solution. Tougher times may be ahead.