Target to Become SuperTarget

Oct 01, 2003

By George Anderson

The first SuperTarget in Southwest Florida will open next year in Fort Myers after the retailer expands an existing Target Greatland store.

The News-Press reports the new store will open approximately two miles from a Wal-Mart Supercenter, which opened in 1995.

The SuperTarget will offer groceries including “natural and organic foods, gourmet items, and fresh meats and seafood.” A Pizza Hut and Starbucks will also be in the new store.

Moderator’s Comment: What is your assessment of the SuperTarget format and how Target is doing in the grocery business?

Target has been criticized here and elsewhere for not “getting” groceries. It will.

We’d like to see the chain really build its private label organic and gourmet line. That would provide it with a food brand image consistent with its innovations
in other parts of the store, defining a distinct point of difference between it and Wal-Mart’s Supercenters.

If we were Target corporate management, we’d be looking to recruit talent from Trader Joe’s, Whole Foods, Wegman’s, HEB and other grocery innovators. [George
Anderson – Moderator

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