Target, Wal-Mart Say ‘Best Buys’ Are at Their Stores
Target and Wal-Mart want consumers to know that they don’t have to go looking
at a big specialty chain store for the best buys on high quality consumer electronics
anymore. Both chains have invested in offering new consumer services and expanded
selections of higher-end products to provide shopping alternatives.
Wal-Mart, Reuters reports, has recently started selling televisions
that can wirelessly connect to online video streaming services. The sets that
retail in the vicinity of $2,000 are not what many have traditionally thought
of when it comes to electronics sold in the retail chain’s stores.
Gary Severson, senior vice president of the entertainment division at the
company, said, "We are seeing a customer that is accepting of price points
where there’s value at that price point. It doesn’t have to be the opening
price point to have value."
Target has remodeled its consumer electronics departments to accent its large,
high-def TV offerings and also to make shopping easier for mobile phones and
The chain, like others, has increasingly emphasized mobile communications
as the product offerings have moved beyond simple phones and become more integral
to the everyday lives of Americans.
Target is currently running a test Target with RadioShack operating mobile
phone departments in about 100 of its stores.
Mark Schindele, Target’s senior vice president, merchandising, for hardlines,
told Reuters that the feedback has been positive on the customer service
provided by the RadioShack employees.
"We see that as a real point of differentiation at Target," he told
the news service.
Target has also been quick to hop on the e-book bandwagon and recently announced
it would sell Amazon’s Kindle device beginning next month. At this point, Target
will be the only retailer selling the Kindle in brick and mortar stores.
Discussion Questions: Are Target and Wal-Mart poised to grab greater share
of the consumer electronics market in the U.S.? Which retailer engaged in
consumer electronics sales, in a big or small way, is impressing you these
- Target, Wal-Mart juice up electronics aisles – Reuters
- Wal-Mart tries to close gadget gap with Best Buy – CNET