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The RetailWire Christmas Commercial Challenge Goes Global - Week 2

Written by George Anderson

Week one of the global version of the Christmas Commercial Challenge went to the creative "Mog's Christmas Calamity" from Sainsbury's. This week we bring you three new commercials from major players on the UK grocery scene, including limited assortment rivals Aldi and Lidl as well as Marks & Spencer.

Aldi's "Favorite Things" spot uses the song from "The Sound of Music" to create a feel-good vibe while "The Lidl School of Christmas" shows revelers how the holiday is done, and Marks & Spencer's "Adventures in Christmas" is all about the food.

Which of the three is best? You decide.

[Image: Aldi]
Favorite Things - Aldi/YouTube

[Image: Lidl]
The Lidl School of Christmas - Lidl/YouTube

[Image: M&S]
Adventures in Christmas - Marks & Spencer/YouTube

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