The RetailWire Christmas Commercial Challenge: L.L. Bean Vs. RadioShack
Two commercials: Each created with the goal of drumming up consumer excitement and driving holiday traffic and sales.
In the sixth episode of the RetailWire Christmas Commercial Challenge, we offer up new spots from L.L. Bean and RadioShack for you to critique. (Toys "R" Us won in week one; Best Buy in week two; Kmart in week three; Kohl’s in week four; Sports Authority in week five; and Overstock.com in week six.) At the end of the holiday season, we will put all the winners from the competition up for a vote to determine the merchant with the most to be cheerful about during this season of stress and, hopefully, cheer.
Which is better? You decide.
What do you think of L.L. Bean’s “Guaranteed to Please” and RadioShack’s “Tech The Halls” commercials? Which will do the best job of reinforcing the individual retailer’s brand and drive business this holiday season?