Wal-Mart Raises $6.3 Million for Local Charities

Dec 20, 2002

By George Anderson

While an Oregon jury was finding Wal-Mart guilty of ‘scrooging’ its own associates on overtime pay, the world’s largest retailer was announcing that it had raised $6.3 million for local charities as part of its Wal-Mart Good. Works Holiday Program.

The retailer donated a percentage of net sales made between 7 a.m. and noon on December 7. Proceeds from the program have increased every year during its 12 years.

Tom Coughlin, president and ceo, Wal-Mart Stores and Sam’s Club USA told Reuters,
“Wal-Mart works year-round to enhance the quality of life in the communities
we serve by supporting local charitable organizations and community projects
that make a positive impact. What better time than the holidays to remember
those in need.”

Moderator’s Comment: How significant a role does
cause-related marketing play in building a retailer’s brand image?

Wal-Mart has contributed greatly to the causes it supports
and it deserves recognition for its good works.

We do, however, have a suggestion to make to Lee Scott,
Tom Coughlin, et al. Charity begins at home. Treat and pay your own associates
fairly so that your giving to others really means something.
Anderson – Moderator

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