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September 26, 2024

What Would an East Coast Port Strike Mean for Retail?

Longshore workers at ports from Maine to Texas are set to walk off the job early next Tuesday, promising significant disruptions in trade flows in the first East Coast dock strike since 1977. 

The two sides — the United States Maritime Alliance (USMX) and the International Longshoremen’s Association (ILA) — haven’t bargained since June in a dispute largely over wages and a union-proposed ban on increased automation of port cranes, gates, and trucks that could cost jobs.

According to the National Association of Manufacturers, over 68% of containerized exports and 56% of containerized imports pass through ports along the East and Gulf Coasts, amounting to an average daily trade value exceeding $2.1 billion.

Holiday selling isn’t expected to be impacted as freight was brought in earlier or diverted to the West Coast. Those moves sent U.S. imports to multi-year highs in July and August, exacerbating a shipping price increase tied to rerouting vessels around Africa to avoid rebel attacks on ships near the key Suez Canal trade shortcut.

However, even a short strike could lead to significant disruptions in regional trade flow. JPMorgan transportation analysts project that a strike could inflict a $5 billion daily loss on the economy, equivalent to around 6% of daily GDP. They further estimate that for every day the ports remain closed, it would take approximately six days to clear the resulting backlog.

A prolonged strike lasting a month would almost certainly hurt the U.S. economy, leading to shortages of consumer and industrial goods as well as higher shipping costs, driving up prices just as U.S. inflation normalizes.

Among consumer products, agricultural impacts such as the imports of fruits or exports of soybeans and soybean meal would be felt. About two-thirds of bananas in the U.S. arrive in East Coast ports. However, even more significant impacts would be felt on the chilled or frozen meat products and eggs, which require refrigerated containers that cannot sit for long. Knitted and non-knitted apparel, furniture, plywood, wine, and pharmaceutical products also land among the categories that would be particularly impacted by the strike.

Additionally, the disruption in parts supply for U.S. factories could force some plants to halt operations and result in temporary layoffs. Increased traffic at operational West Coast ports is expected, leading to congestion, while a backlog of ships would likely accumulate. Once the Longshoremen’s union resumes work, shipping costs could remain elevated, mirroring the challenges seen during the 2021 supply chain crisis.

“People are paying whatever they can to make sure they’re in the front of the queue,” Ronnie Robinson, chief supply chain officer at DSW parent company Designer Brands, told Reuters.

The threatened strike arrives five weeks before the presidential election. President Biden has signaled that he doesn’t plan to intervene in a potential strike through the Taft-Hartley Act, but he has been urged by the National Retail Federation (NRF)  and 177 trade groups representing retailers, manufacturers, farmers, automakers, and truckers to facilitate negotiations and step in to prevent disruptions.

NRF Vice President for Supply Chain and Customs Policy Jonathan Gold said in a statement, “A strike would be another blow to the supply chain as it continues to face challenges, and to the nation’s economy at a time when inflation is finally coming down and the Fed is poised to lower interest rates.”

Discussion Questions

What do you see as the obvious and less obvious repercussions of a strike on the East and Gulf ports?

What lessons did the 2021 supply chain crisis offer on how retailers should respond?

Poll

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Neil Saunders

A strike would throw a wrench in the works just as we come into peak selling season, and many products would get stuck in the supply chain. National Tree Company said that around 15% of their goods would be stranded if a strike happened. Obviously, these products have a limited selling window so the impact would be severe. Retailers are already finding precautionary workarounds such as routing more product through West Coast ports or ensuring they have capacity to air freight things in. However, this usually comes with a higher cost and is something retailers will need to account for in either higher prices or a hit to their margins.

Last edited 1 year ago by Neil Saunders
David Biernbaum

A strike on the Atlantic Coast would have extensive economic consequences on CPG/retail. It will disrupt various sectors and potentially resulting in substantial losses in the industry.

Supply chains would be severely impacted by such a strike, which would cause considerable delays in delivery of goods. Retail and manufacturing are particularly affected by just-in-time inventory systems.

There may be delays or shortages of a wide variety of goods for consumers, including electronics, clothing, and food. There is a possibility that retailers will find their shelves empty, which could lead to higher prices for consumers and a decrease in the availability of products.

The strike would affect the economy in many ways. It would impact jobs at the ports and in transportation, warehousing, and other related areas.

Jenn McMillen

I can’t find it on a map, but I believe that the East Coast ports are near Schitt’s Creek? [wink]

Perry Kramer
Perry Kramer

if the strike occurs it will have a significant Impact on retailers. The threat of the strike has already had an impact on retailers, as many retailers have elected to take delivery of merchandise earlier than they would have liked. This is having a negative impact on cash flow, borrowing, and retailers’ AP balances. If the Strike does happen retailers that are incurring this earlier costs will be less impacted. However, all retailers will be impacted, Most are evaluating alternate sources and higher West Coast transportation costs. In summary the threat of the strike has already impacted margins and if it does happen both top line sales and net profit will be impacted.

Craig Sundstrom
Craig Sundstrom

The lesson is that there are very real limitations to preparedness.

Brian Delp

Here we go again. 2024 hasn’t been immune to disruptions, but this will most certainly impact us well into 2025. Suppliers are already experiencing longer transit times and container shortages. Retailers will need to continue to rethink inventory plans and proactively secure additional weeks of supply, driving costs and operational expenses.

Clay Parnell
Clay Parnell

On the one hand, retailers and suppliers are better prepared than a few years ago as they’ve improved their overall inventory visibility and supply chain responsiveness. On the other hand, they’ve also refined their inventory management and reduced the amount of inventory they carry, so the impact will be felt sooner.
The biggest impact will be short life-cycle and perishable products, so the big question is how long the strike will last – that will determine the broader impacts. Anything more than a few days will start to have repercussions for product availability, pricing, as well as jobs that may be furloughed.
 

Mark Self
Mark Self

Workers of the world unite!
Assuming this happens (it will) this will create a lot of headaches and overtime as retailers try to figure out ways around this. Unions have the leverage here, assuming everyone follows the directive. Watch and learn as management caves, driving up wages which in turn will drive up prices.

Michael Zakkour
Michael Zakkour

The potential strike is part of the new reality that all brands and retailers have to accept. There is no longer such thing as ” a supply chain disruption.” Supply Chains are now in a permanent state of disruption. Drought in the Panama Canal; dangers in the Persian Gulf; geo-politics and tariffs; new laws and regulations; and new ESG requirments, have all happened this year. New Rule: Retailers and brands must adopt the doctrine of “optionality” in their supply chains. At all times, There must be at least 3 options for each Mega-Process of the supply chain (Plan, Make, Buy, Move, Store, Sell). That is the only way to ensure minimal disruption to operations and cash flow.

Jeff Sward

“Just in time” inventory management used to be a great standard for inventory efficiency. “Just in case” thinking bloated inventories. There was no other choice there for a while, but it was painful, and expensive. It would be interesting to know what happened under the umbrella of “reshoring” since the pandemic.

Scott Norris
Scott Norris
Reply to  Jeff Sward

As a made-in-USA manufacturer, I’d sure like to know, too! Have not seen any surge in buying / substituting for overseas goods like we experienced in 2021. And some of that business would be nice to have right now…

BrainTrust

"The biggest impact will be short life-cycle and perishable products, so the big question is how long the strike will last — that will determine the broader impacts."
Avatar of Clay Parnell

Clay Parnell

President and Managing Partner


"Retailers will need to continue to rethink inventory plans and proactively secure additional weeks of supply, driving costs and operational expenses."
Avatar of Brian Delp

Brian Delp

CEO, New Sega Home


"The potential strike is part of the new reality that all brands and retailers have to accept…Supply Chains are now in a permanent state of disruption."
Avatar of Michael Zakkour

Michael Zakkour

Founder - 5 New Digital &International Marketing Lead at UNILEVER


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