Brian Delp

CEO, New Sega Home

Brian is a retail and wholesale executive with experience in the fashion and home textiles industries. His experience started with in-store merchandising and he progressed up the ranks through predominantly sales roles. He currently serves as the CEO of a major global bedding manufacturer, as well as a board member of the Home Fashions Product Association.

Through his career he has worked across a wide range of retail channels at varying price tiers from the luxury market at Ralph Lauren to mass merchants such as Walmart. Companies also included a variety of models and international ownership structures, spanning countries such as India, Bahrain, China, and more.

His expertise primarily focuses on sales and merchandising strategies, as well as licensed and private brand development. He is known for his merchant mindset and expert ability to identify macro and micro trends happening in the retail landscape.

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  • Posted on: 01/23/2023

    Does retail need a data-based rebuild?

    Data without the context of the consumer is just numbers. Retail overall has become very numbers driven, often missing the magic of merchandising. Data is great, but it should never take the place of intuition and experience.
  • Posted on: 01/23/2023

    Will reducing organic fraud help justify higher prices?

    It would not surprise me if this also further led to an increase in prices and widened the gap between organic and non-organic. Part of the challenge all around is customer education on what organic truly means rather than somewhat of a buzz term.
  • Posted on: 01/17/2023

    Will gambling on a Saks Fifth Avenue flagship casino pay off?

    This is a unique play at experiential retail. Shopping is a key component of many casinos already, so combining the two is a proven concept. This will also be sure to be a tourism draw to the evolving 5th Ave area as well. I’m sure if Barneys was still around, their hat would be in the mix as well.
  • Posted on: 01/17/2023

    Is culture the key to Target’s success?

    Culture is extremely important. Happy employees make for happy customers. Target also does a good job of hiring staff that reflects its target customer base as well, which ensures the assortment is merchandised properly. They know the customer as they are the customer.
  • Posted on: 12/30/2022

    What’s up with the stalled Amazon Fresh openings?

    Absolutely. AWS and their retail media revenue streams are the money makers for sure and this is in that same vein.
  • Posted on: 12/30/2022

    What’s up with the stalled Amazon Fresh openings?

    Amazon continues to spread itself thin with many projects in motion. They're not afraid of trying new things, but also not afraid of quickly abandoning them either. Their project churn must be significant, and this will likely fall into one of those categories along with the Amazon Style store. They may end up using these as proof of concept to then license to others.
  • Posted on: 12/30/2022

    Will Walmart customers ‘Text to Shop’?

    This is just one more touch point to make Walmart the most frictionless retailer. Walmart still has a long way to go in improving its current website and digital integrations, such as QR codes, video content, and utilizing UGC but this is a great feature and shows they are leading, not following.
  • Posted on: 12/27/2022

    Did holiday promotions drive gains or only pain?

    There are several retailers that are struggling to survive coming out of their pandemic booms. For all we will hear about pains due to the heavy discounting, for some those will eventually lead to gains following expected filings. There will be some market share up for grabs, especially with tax time and the back-to-school season. That needs to be the focus for retailers seeking to offset these challenges.
  • Posted on: 11/30/2022

    Claire’s sets up shops inside of Macy’s stores

    Interesting move as Walmart already has a presence of Claire's product in-store as well. This is a bit behind the curve and lacks a bit of innovation.
  • Posted on: 11/28/2022

    Retailers are using newfound clout to put the squeeze on suppliers

    Some retailers are back to a one-way relationship, however the more successful ones are leaning into their loyalty and have a refined awareness of the importance of partnership having navigated the past few years together. This pressure can be short sighted.
  • Posted on: 11/28/2022

    Do boring leaders make for better business results?

    Charisma paired with empathy is critical.
  • Posted on: 11/28/2022

    Is being the low price leader critical to Amazon’s ongoing success?

    The back-end financials make a big difference as it boils down to margin expectations. Many traditional retailers have complicated accrual programs and complex cost structures that can drive up pricing. Amazon puts some of the pricing in the vendors' hands depending on the account plan. Off-price retailers have made a lot of headway by having a simplified financial structure and cutting to sharpest pricing.
  • Posted on: 11/21/2022

    Will cracking down on serial returners solve retailers’ return problem?

    I think this is more treating a symptom than the problem. More insight is likely needed into why that group of individuals are serial returners. Are there more tools that can help that customer rather than isolating them?
  • Posted on: 11/21/2022

    Are department store shoppers getting a late start on Christmas or taking a pass?

    This is likely a partial reaction to significant changes in how retailers are marketing and promoting. During the pandemic, and especially last year, Black Friday sales became month long events. Consumers are confused as to when the best deals will be, and at a time when the dollar doesn't stretch as far they're likely playing the waiting game. Who wants to play a game of retail chicken?
  • Posted on: 11/02/2022

    Will Netflix send customers streaming into Walmart’s stores?

    This is likely a strategy to further position itself against Amazon more than Target. It highlights benefits of a Walmart+ membership positioned against Prime Video, while relying on the advantage of stores as a hub. Netflix has stronger programming than Prime and thus a better draw.

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