PROFILE

Brian Delp

CEO, New Sega Home

Brian is a retail and wholesale executive with experience in the fashion and home textiles industries. His experience started with in-store merchandising and he progressed up the ranks through predominantly sales roles. He currently serves as the CEO of a major global bedding manufacturer, as well as a board member of the Home Fashions Product Association.

Through his career he has worked across a wide range of retail channels at varying price tiers from the luxury market at Ralph Lauren to mass merchants such as Walmart. Companies also included a variety of models and international ownership structures, spanning countries such as India, Bahrain, China, and more.

His expertise primarily focuses on sales and merchandising strategies, as well as licensed and private brand development. He is known for his merchant mindset and expert ability to identify macro and micro trends happening in the retail landscape.

To learn more, visit: newsegahome.com

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  • Posted on: 05/18/2022

    Are shoppable ads finally ready for prime time?

    The Today Show for example has been featuring shoppable QR codes on-screen for some time and we all heard/saw the crypto QR code ad during the Super Bowl. These ads offer convenience and as customers become more comfortable with this tech it will certainly develop into new revenue streams and be incorporated into developing RMN rate cards.
  • Posted on: 05/18/2022

    Walmart and Target report higher sales and lower margins

    In order for these EDLP retailers to maintain their share and competitiveness with pricing, margin has to be sacrificed. It's the game of margin dollars versus margin percent. Walmart and Target are both still servicing their base while also expanding their assortments towards more premium goods/brands to win that customer over as well for a balanced mix.
  • Posted on: 05/18/2022

    Should Apple have killed the iPod?

    Maybe the iPod can be Apple's McRib? But only if the public outcry is enough, as the sentiments haven't mirrored the sales performance otherwise it wouldn't have been on the chopping block.
  • Posted on: 05/17/2022

    Which exec role should guide the path to the metaverse?

    It likely depends on the retailer format and goals. PacSun for example appears to be using the metaverse for branding efforts, whereas McDonald’s has filed patents for methods of real-world ordering delivery device. In PacSun’s positioning a CMO role makes more sense, but for McDonald's perhaps a COO would, as logistics and supply chain are involved. Regardless of the goal, the senior tech team would also need to be involved. This new frontier hasn’t been mapped yet, so it will be interesting to see how it develops and the wide range of uses.
  • Posted on: 05/17/2022

    H-E-B is right at home with its new shop-in-shop concept

    This aligns with other grocery-first chains like Meijer. Although I doubt this expansion will draw in any new customers, it will likely be a nice surprise for its existing ones. The success of this will be dependent on their awareness of their base. As a regional retailer they are uniquely positioned to offer hyper-focused merchandising that mass merchants are limited on.
  • Posted on: 05/17/2022

    Will Walmart’s career path strategy give it a recruiting advantage?

    This is phase 2 of Walmart’s investment in a future talent pool. Last year around the same time frame, timed for back-to-college season, they among other retailers announced a tuition reimbursement program. This next phase will certainly allow them to stand out and positions them as a leader in these types of benefits. They have always been an advocate for upwards mobility, tasking even executives to understand the store associate experience, but this is a more formalized bottom-up approach. Great move and great program.
  • Posted on: 05/16/2022

    Are smaller retailers getting crushed by the supply chain mess?

    Carrier surges, bidding wars, and long term container commitments where large retailers are able to compete leave small and midsized retailers taking the leftovers when available. These smaller retailers base their model on being nimble and specialized but this environment is making that impossible without clarity to its consumers when goods will arrive.
  • Posted on: 05/16/2022

    Nordstrom Local is summering in the Hamptons

    Pop-ups like this mirror luxury brand trunk shows and make perfect sense for other metro areas. Offering a specialized approach will continue to be great marketing for the brand. Convenience comes with a cost, and this clientele is willing to pay for it. I’m sure there are other outlets as well, for instance a bridal service would be desirable.
  • Posted on: 05/16/2022

    Should Zara (and other retailers) be charging for online returns?

    Don’t forget Amazon -- they also charge for return by mail and require UPS drop off unless you drop off at Kohl's or a Whole Foods. What was once the most customer-centric retailer has now set a standard that others should follow. Walmart now seems to be the most customer-centric as they will even schedule carrier pickup for your returns. Those costs have to come from somewhere, and although it may be counted as a CAC for now, long term it is likely unsustainable.
  • Posted on: 05/11/2022

    Do Netflix subscriber headwinds hold lessons for retailers?

    Changing customer mind-set from a subscription being discretionary to necessary is what will breed the loyalty. Thanks for the comment Jeff.
  • Posted on: 05/11/2022

    Do Netflix subscriber headwinds hold lessons for retailers?

    Differentiation is going to be more necessary for those with the DTC subs model for sure. Many have shifted to brick and mortar but not sure that's going to be enough and will likely cannibalize their direct mail business. I know I shifted from buying Native personal care products from subscription to in-store where I am sure their margins are tighter.
  • Posted on: 05/11/2022

    Do Netflix subscriber headwinds hold lessons for retailers?

    Great idea on the airline collab Nicola. Retailers need to be creative to keep driving value. An airline partnership would align with more out-of-home activities and also has a perception of high-value. Thanks for the comment!
  • Posted on: 05/11/2022

    Do Netflix subscriber headwinds hold lessons for retailers?

    Communicating value is definitely key to keep that resubscribe. Thanks for the comment Gene!
  • Posted on: 05/11/2022

    Do Netflix subscriber headwinds hold lessons for retailers?

    Members Only jackets are no longer in style! Great words to the wise David!
  • Posted on: 05/11/2022

    Do Netflix subscriber headwinds hold lessons for retailers?

    One other strategy would be to right-set and lower prices, while cutting down on account sharing. They've already raised prices significantly and are now higher than the competition, driving a shift. It's a game of margin $ or margin % and they need to reassess if they lowered prices, could the user increase offset the lower margin. Diversifying to other revenue streams, like the licensing they've been doing like The Home Edit at Walmart, could also help. Thanks for the comment David!

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