Brian Delp

CEO, New Sega Home

Brian is a retail and wholesale executive with experience in the fashion and home textiles industries. His experience started with in-store merchandising and he progressed up the ranks through predominantly sales roles. He currently serves as the CEO of a major global bedding manufacturer, as well as a board member of the Home Fashions Product Association.

Through his career he has worked across a wide range of retail channels at varying price tiers from the luxury market at Ralph Lauren to mass merchants such as Walmart. Companies also included a variety of models and international ownership structures, spanning countries such as India, Bahrain, China, and more.

His expertise primarily focuses on sales and merchandising strategies, as well as licensed and private brand development. He is known for his merchant mindset and expert ability to identify macro and micro trends happening in the retail landscape.

To learn more, visit:

  • Posted on: 09/09/2022

    Target ditched its mandatory retirement age to keep Brian Cornell in charge

    I think it's a silly policy. Ageism is a problem. Performance should be the only key metric. Age is just a number.
  • Posted on: 09/09/2022

    Should Ulta be merging premium and mass beauty products in its stores?

    Organizing in this format will likely highlight to customers the options and ability to step up with products being seen side by side. Price isn't the only factor customers look at, so different merchandising methods will likely speak to different consumer value hierarchies.
  • Posted on: 09/09/2022

    Is ‘shrinkflation’ a better option than charging higher prices at retail?

    There is really no good option -- and you can't make everyone happy. Whichever way you go, shrinkflation, smaller packaging, or higher prices, some customers will notice, however it is the reality of the environment we are living in. Honesty is of course the best policy so as not to insult the intelligence of the consumer.
  • Posted on: 09/08/2022

    Will robots nail in-store manicures at Target?

    Although I don't think this will be a sustainable draw for customers, more a novelty, I do think it will help reinforce them as a destination for beauty and innovation.
  • Posted on: 09/08/2022

    Dove and Wendy’s battle ageism

    Both. Opportunistic and timely ... but not risky. I'm just not sure how this fully aligns with Wendy's core values. Logo change great, but what else? If it was instead a shampoo or self-care brand like Dove then I get it.
  • Posted on: 09/08/2022

    Why is Lowe’s moving its marketing ops under its merchandising veep?

    I agree with a more product-first approach, not to discount marketing, but it has to start with the right product. From there, you can clearly define the features and attributes that are marketable. Will be interesting to see how this develops and if others follow.
  • Posted on: 09/07/2022

    Will making house calls redefine CVS and Walgreens’ relationships with their customers?

    CVS has been focused on convenience and is highly customer-centric. From its CarePass program where you can have prescriptions delivered to now at-home visits, it is focused on the needs of the customer. This is a great move.
  • Posted on: 09/07/2022

    Meijer thinks smaller (but not small) with its new grocery concept

    Meijer has always been a pioneer in store concepts, being the first mass merchant retailer. Although this new format is behind the path of its competition with trying smaller formats, they believe slow and steady will win the race and they continue to succeed. Retail is no longer one size fits all, and having alternative formats (as long as they are properly supported) keeps the chain fresh and customers excited.
  • Posted on: 09/07/2022

    How does smartphone shopping differ from laptop shopping?

    This is really interesting. I'm not sure offering alternative products based on the device is necessary, however the messaging and way in which the products are presented should be considered. A picture says a lot, so having a more stylized lifestyle photo as a hero image for mobile versus desktop could be one way to align with consumer sentiments.
  • Posted on: 09/06/2022

    Things go from bad to worse at Bed Bath & Beyond

    Clearly the environment has been challenging and high pressure. I hope that all employees don't get painted by the same brush, rather than objectively looking at outlier situations that have been occurring. There are amazing and talented staff there which, despite all the continued volatility, can succeed.
  • Posted on: 09/06/2022

    What should Starbucks’s new CEO’s priorities be?

    It's clear from the employees that there are some core internal struggles and that need to be the focus before any other. An inside out approach is needed, as happy employees make happy customers.
  • Posted on: 09/01/2022

    Peloton looks to get back in shape by selling on Amazon

    Peloton should look to capitalize on its digital subscription model versus just product sales. Memberships are a key strategy for the majors like Walmart+, Amazon Prime, BBB's Welcome Rewards, Costco, etcetera. A digital fitness subscription could be a unique offering and also cement that retailer as a destination for the brand to drive physical merch sales.
  • Posted on: 09/01/2022

    Will Bed Bath & Beyond’s new turnaround plan work any better than the previous one?

    Short answer ... no. This is a reversal on prior tactics. They have taken their eyes off the core customer by copying other retailers. This identity crises has lost their base. The significant layoffs earlier this week as well are only going to further a shortage of talent and innovation. I feel for those left clinging to the remaining pieces and do wish them much success, but we've all seen this movie before.
  • Posted on: 08/18/2022

    Is Target ready for what comes next?

    Target was caught up in the excitement of the shopping surge but made the right decision to right size early. Staying lean while still testing new brands and concepts will keep its assortment fresh and fashion-forward which is their core value proposition.
  • Posted on: 08/16/2022

    Have restaurant meals become a better deal than food from grocery stores?

    Doubtful. Inflation is a major concern for consumers and it's still less expensive to eat at home. Food prices won't hold for long at restaurants -- even Costco caved.

Contact Brian


  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.