What’s the Next Big Food Thing?
Everyone has their own perspective. When it comes to food trends, predictions are wide-ranging.
For The Hartman Group, it’s all about health.Transparency and ethics from producers and retailers are recurring themes. Consumers are increasingly linking added sugar to a range of ailments and illnesses. Health demands are also behind the increased interest in gluten-free products and cultured foods and beverages, perceived to support digestive health, provide enhanced immunity and reduce "chronic inflammation." Whole grains, Omega-3s, probiotics and botanicals are believed to achieve "proactive wellness."
Hartman even predicts growth in "culinary botanicals" (hemp and cannabis) for pain management and as ingredients for sweet snacks and carbonated soft drinks (CSDs).
In retailing, Hartman reckons premium private label will be much in demand, but with "inspirational" rather than "transactional" packaging. Marketing will address variations in families, including stay-at-home fathers and LGBT parents.
"Fresh" will expand everywhere with snacks displacing traditional mealtimes (not breakfast) while "New Guard" candy is ditching high fructose corn syrup, GMOs, trans fats, artificial colors and ingredients.
Edible casings from companies like WikiCell will mimic fruit’s natural skins to support the trend toward sustainable and reduced packaging.
"Supermarket Guru" Phil Lempert agreed with many of Hartman’s results, especially increased awareness of wasting less, and eating healthily with greater consumption of non-meat protein. Mr. Lempert expects to see growth in snacking with a correct combination of portion size and nutritional value complementing breakfast as the most important meal. While predicting more singletons and men in the kitchen, Mr. Lempert didn’t echo Hartman’s predictions regarding male roles in family situations.
Overall, transparency and traceability were an acknowledged business cost. For consumers, "bottom-line integrity" was declared the bottom line.
- Ideas in food 2013 – a cultural perspective – The Hartman Group
- High-pressure processing, protein, botanicals, premium private label and cultured foods & beverages.. Welcome to 2013 – foodnavigator-usa.com
- Ideas in Food 2013 — A Cultural Perspective – tailorednews.com
- Top ten food trends 2013 – factsfiguresfuture.com
- 2013 Food trends: 13 that other publications agree on – Huffington Post
What do you think are going to be the biggest trends in food over the course of the next several years in the U.S.? Do the “gurus” have it right concerning the increasing consumer focus on health and wellness?