Will Active Ride Shop customers be stoked over lifetime commissions?
Under Active Ride Shop’s new “The Crew” program, referring friends can earn customers a “lifetime commission.”
On its website, the California-based skateboard-themed chain describes the lifetime commission this way: “Nick joins The Crew. Nick shares his link with Sallie. Sallie shops at Active using Nick’s link and receives 20 percent off her purchase. Nick earns one point for every dollar Sallie spends on this purchase and all of her future purchases, for life. That’s how lifetime commission works.”
The Crew members can redeem their points for store credit or cash. Points are only earned from online purchases, although Active Ride Shop is working on the ability to extend the program to in-store purchases.
The reward program also stands out because members gain access to events, exclusive releases and Active Ride Shop’s private skate park in Southern California.
“At Active, we know that our customers are our greatest advocates. With The Crew, we’ve finally found a way to reward their passion,” said Jenner Heller, company president, in a statement. “Our focus has always been to contribute to the communities that we are a part of first, so this new program is a natural progression of that philosophy.”
At retail, “Refer a friend” or “invite a friend” programs mostly offer a one-time discount for both the advocate and their friend. An Amazon Prime referral program ended last October.
A few examples of current programs include:
- Rebecca Minkoff enables advocates to send a $20 discount via e-mail to a friend and then receive a $20 credit when their friend makes a purchase. As expected, the friend has to be a new online customer.
- Zulily advocates earn a $15 shopping credit when their friends join Zulily and complete a purchase.
- Fabletics’ members earn a $10 credit for every friend they refer to the subscription service.
- Bombas enables advocates to send a 25 percent off coupon to their friends. If a purchase is made, the advocate gets two pairs of Bombas socks for free.
- Active Starts Recruiting for The Crew – Active Ride Shop/Business Wire
- 5 Steps to a Successful Retail Referral Program – Small Business Trends
- Referral Programs for Retail: What Are They and How to Build One for Your Business – Shopify
- Refer A Friend – Rebecca Minkoff
- Invites & Credits – Zulily
- Refer A Friend – Fabletics
- Refer a Friend – Bombas
DISCUSSION QUESTIONS: What do you think of Active Ride Shop’s referral program tied to lifetime commissions and experiences? Should “refer a friend” programs be more commonplace at retail and what are the keys to making them work smoothly inside physical stores?