Starbucks labor union strike

December 30, 2024

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Will Labor Unrest Get Worse Before It Gets Better?

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The union wave at big U.S. retailers hasn’t yet resulted in first contracts for workers at Amazon, Starbucks, Trader Joe’s, or REI, but recent strikes over the holiday period show the labor pressures aren’t letting up.

At Amazon, the Teamsters union claimed thousands of Amazon delivery drivers went on strike across several states over a five-day period from Dec. 19 until Christmas Eve at the peak of holiday delivery. Labor leaders said the strike achieved the goal of raising public awareness about the needs of drivers for contracts providing better pay and conditions.

“Make no mistake the Teamsters will never let up and workers will never stop fighting for their rights at Amazon,” a union representative said in a statement to CNN. “Stay tuned.”

Amazon insisted that its operations and deliveries were not affected by the strike. It has long maintained the drivers are contractors, not employees, and has refused to recognize the union.

“There are a lot of nuances here but I want to be clear, the Teamsters don’t represent any Amazon employees despite their claims to the contrary,” Kelly Nantel, a spokesperson for Amazon, told CNN. “This entire narrative is a PR play and the Teamsters’ conduct this past year, and this week, is illegal.”

Amazon continues to challenge the election outcome of a group of workers at a Staten Island warehouse that voted to unionize in 2022.

Meanwhile, at Starbucks, members of Starbucks Workers United staged their first strike in 13 months from Dec. 20 to Christmas Day over the coffee chain’s failed commitment to honor a framework to reach the first union contract at the company.

“This is backtracking on months and months of progress and promises from the company to work toward an end-of-year framework ratification,” said Michelle Eisen, a 14-year Buffalo Starbucks barista and bargaining delegate, in a statement. “We’re ready to do what it takes to show the company the consequences of not keeping their promises to baristas.”  

The union said the strike affected more than 300 locations nationwide, although Starbucks put the figure at 60 and indicated the impact was minimal.

“Workers United proposals call for an immediate increase in the minimum wage of hourly partners by 64%, and by 77% over the life of a three-year contract,” said Sara Kelly, Starbucks’ EVP and chief partner officer, in a statement. “These proposals are not sustainable, especially when the investments we continually make to our total benefits package are the hallmarks of what differentiates us as an employer.”

Among other retailers, workers at the first unionized Apple Store in the U.S. ratified a labor contract this past August after a year and a half in which bargaining stalled for long stretches and union campaigns at other stores fell short. Trader Joe’s and REI continue to fight with the National Labor Relations Board (NLRB) over unionization efforts.

The union activity comes as the Labor Department reported that the union membership rate in the U.S. fell to an all-time low of 10% in 2023 from what had already been a record-low 10.1% in 2022. Union representation in the U.S. is half of the 20.1% rate in 1983 and peaked at 35% during the mid-1940s following the Great Depression and World War II.

“Workers want unions, but a broken system is undermining their efforts to organize at every turn,” said Heidi Shierholz, president of the Economic Policy Institute (EPI), in a statement after the Labor Department released its findings. “Decades of efforts to block access to unions have taken a heavy toll on workers’ rights.”

Polls show Americans continue to have a favorable view of labor unions. The latest annual survey by Gallup found that in 2024, seven in 10 Americans approve of labor unions, near a 60-year high. The result is in line with a poll conducted by the AFL-CIO last year where seven in 10, or 71%, approved of labor unions — that included 91% of Democrats, 69% of independents, and 52% of Republicans. 

The union activity over the holiday selling season was seen as a step to get ahead of challenges unions may face against a returning Trump administration.

“The Trump NLRB the first time around was the most right-wing, anti-labor NLRB in the entire nearly 90-year history of the board,” William Gould, a former chairperson of the National Labor Relations Board during President Bill Clinton’s administration and a professor emeritus at Stanford University, told The Press Democrat.

“The unions want to make these disputes public and bring political pressures on the companies,” John Logan, director of labor and employment studies at San Francisco State University, told the Toronto Star. “If these disputes drag on until next year, and if they are fought largely through the labor board and the courts, the unions and workers will almost certainly lose. This might be their last, best chance to pressure the companies in public before Trump comes into office.”

BrainTrust

"Strategic policy interventions and adaptable business practices may mitigate these challenges over time, but the earliest progress may not occur until well after 2025."
Avatar of David Biernbaum

David Biernbaum

Founder & President, David Biernbaum & Associates LLC


"The labor market remains tight, which gives more power to unions and employees. However, continued strikes will simply accelerate automation."
Avatar of Neil Saunders

Neil Saunders

Managing Director, GlobalData


"Count on it."
Avatar of Paula Rosenblum

Paula Rosenblum

Co-founder, RSR Research


Recent Discussions

Discussion Questions

Do you see labor activism at retail taking another step forward or retreating in 2025?

Have retailers learned the formula for countering or softening unionizing efforts at stores and warehouses?

Poll

6 Comments
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Craig Sundstrom
Craig Sundstrom

I’m not sure why we’re prejudicing the discussion by suggesting that the (longterm) trajectory will be downward (“better”), but my take is ’25 will see somewhat more activism; why? I think there will be a substantial amount of anti-labor activity – at least that will be Labor’s interpretation of it – at the Federal level, which will inspire a reaction from the latter. Will it reverse the decades long decline in union membership in the private sector? Not betting on it.

David Biernbaum

It is likely that economic instability will continue for at least a year, even under Trump, which could exacerbate labor issues in 2025.

Artificial intelligence (AI), robotics, and changes in global supply chains will all be factors in labor disputes.

Demographic changes and changing employee expectations further complicate the labor market. Increasing minimum wages and salary demands do not necessarily work well in certain industries. Employees may not realize or agree that higher salaries make as much difference as they do.

However, strategic policy interventions and adaptable business practices may mitigate these challenges over time, but the earliest progress may not occur until well after 2025.

Last edited 11 months ago by David Biernbaum
Paula Rosenblum

Count on it

Neil Saunders

The labor market remains tight, which gives more power to unions and employees. However, continued strikes will simply accelerate automation.

Scott Norris
Scott Norris

If you think labor is tight now, after we just lost a million people due to COVID, just wait until Bannon and Miller start cranking up the detention camps and mass deportations. It’s going to make the post-Brexit shortages the UK is struggling with right now look like a walk in the park. But it will be a massive organizing opportunity for labor, who will realize the threat of being undercut has gone away. (Hence the whole kerfuffle around H-1Bs that Musk unleashed this past week.)

Scott Benedict
Scott Benedict

I believe that this is about to get really, really ugly after the new administration takes office.

6 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Craig Sundstrom
Craig Sundstrom

I’m not sure why we’re prejudicing the discussion by suggesting that the (longterm) trajectory will be downward (“better”), but my take is ’25 will see somewhat more activism; why? I think there will be a substantial amount of anti-labor activity – at least that will be Labor’s interpretation of it – at the Federal level, which will inspire a reaction from the latter. Will it reverse the decades long decline in union membership in the private sector? Not betting on it.

David Biernbaum

It is likely that economic instability will continue for at least a year, even under Trump, which could exacerbate labor issues in 2025.

Artificial intelligence (AI), robotics, and changes in global supply chains will all be factors in labor disputes.

Demographic changes and changing employee expectations further complicate the labor market. Increasing minimum wages and salary demands do not necessarily work well in certain industries. Employees may not realize or agree that higher salaries make as much difference as they do.

However, strategic policy interventions and adaptable business practices may mitigate these challenges over time, but the earliest progress may not occur until well after 2025.

Last edited 11 months ago by David Biernbaum
Paula Rosenblum

Count on it

Neil Saunders

The labor market remains tight, which gives more power to unions and employees. However, continued strikes will simply accelerate automation.

Scott Norris
Scott Norris

If you think labor is tight now, after we just lost a million people due to COVID, just wait until Bannon and Miller start cranking up the detention camps and mass deportations. It’s going to make the post-Brexit shortages the UK is struggling with right now look like a walk in the park. But it will be a massive organizing opportunity for labor, who will realize the threat of being undercut has gone away. (Hence the whole kerfuffle around H-1Bs that Musk unleashed this past week.)

Scott Benedict
Scott Benedict

I believe that this is about to get really, really ugly after the new administration takes office.

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