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What makes some ads more shareable than others?

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A new study from Wharton marketing professor Jonah Berger and Daniel McDuff of Microsoft Research finds that positive emotions result in more sharing, but so do feelings of disgust.  What’s the mystery behind why…

Live from TikTok, it’s Walmart!

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Walmart’s interest in TikTok continues. The retailer worked with the video platform in December and the test went well enough that it has planned a return performance to host an…