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What Does Nike’s New CEO Need To Do?

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Nike Inc. ousted beleaguered CEO John Donahoe, bringing 32-year Nike veteran Elliott Hill out of retirement to recapture market share lost after what’s seen as a failed direct-to-consumer push. What…

Why Do Consumers Feel Ignored by Marketers?

15 Comments
Advertisers are letting their personal biases guide their targeting methods, causing them to overlook 44% of Americans who feel ignored by ads. What’s driving the apparent disconnect between marketers and…

Will Target’s Cuddle Collab Get Tails Wagging?

7 Comments
Inspired by six “fur-fluencers” (pet influencers), Target is coming out with its first limited-edition collection for pets and their owners. Do limited-edition offerings and collaborations have as much or more…

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