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Commentary and Discussion From the Retail Community

Petco Focuses on Best Sellers and Value

11 Comments
Petco has provided an update on its repositioning efforts. How should Petco be communicating “value” when increasingly competing in the pet category against the online reach of Amazon, Chewy, and…

Is Taylor Swift a Marketing Genius?

22 Comments
As Taylor Swift concludes her record-breaking Eras Tour, many are hailing her marketing savvy as much as her musical talent. What marketing lessons should retailers and brands take from her…