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Commentary and Discussion From the Retail Community

How Does Starbucks Reserve Affect the Brand?

18 Comments
Unknown to many, Starbucks has an exclusive group of special locations across the world known as “Starbucks Reserve” roasteries. How does this concept affect the overall brand perception of Starbucks?

Are Stricter Return Policies Worth It?

19 Comments
A recent survey found that tighter return policies are starting to deter consumers from making purchases, particularly younger ones. Do you see better ways for retailers to protect their margins…

What Does Nike’s New CEO Need To Do?

9 Comments
Nike Inc. ousted beleaguered CEO John Donahoe, bringing 32-year Nike veteran Elliott Hill out of retirement to recapture market share lost after what’s seen as a failed direct-to-consumer push. What…

Why Do Consumers Feel Ignored by Marketers?

15 Comments
Advertisers are letting their personal biases guide their targeting methods, causing them to overlook 44% of Americans who feel ignored by ads. What’s driving the apparent disconnect between marketers and…