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It Takes a Meijer Village

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Meijer unveils four new “village-style” stores today in Bolingbrook and McHenry, Illinois, Madison Heights, Michigan, and Columbus, Ohio. Will Meijer’s village concept stores be a hit with consumers?

Tips on Marketing to Kids

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Many marketers are surprised to find that in marketing to kids, every dollar spent can deliver three dollars of value. Which categories are most underdeveloped for the kids market? What…

SoBe Aims for Mainstream

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SoBe is launching its first television ad campaign in an attempt to move the brand into the mass market. What lessons can SoBe/Pepsi learn from the failed Snapple/Quaker deal?…

Teens Prefer Value-Priced Fashions

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The Ireland-wide Verdict Report has revealed that young people, in particular, favor value-priced clothing from supermarkets. Will this Northern Ireland fashion trend make its way to this side of the…

Estee Lauder Outsources E-Commerce

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Estee Lauder Companies Inc.’s on-line subsidiary has agreed to outsource certain aspects of e-commerce for cosmetics retailer Gloss.com to Global Sports Inc. What are the advantages/disadvantage of outsourcing e-commerce?

The Perils of Reverse Auctions

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Retailers have embraced Reverse Internet Auctions and “on-premise shootouts” with respect to their store brands, where the sole consideration in negotiating supply contracts is price. All of the other necessary…

Five Half-truths Undermine Business

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The Enron, Andersen and Global Crossing business catastrophes are at the pinnacle of a culture that is increasingly defined by selfishness. Carried to the extreme, the glorification of greed causes…

Car Seat Safety Concerns

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Infants and toddlers placed in specific types of car seats may not be protected from being thrown out of vehicles during rollover crashes, experts report. In what ways can retailers…

BP Connects with Food and Fuel

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BP’s self-stamped “gas station of the future,” BP Connect, emphasizes things other than its popular Amoco gasoline. BP’s effort comes at a time when gasoline stores are facing increasing competition…

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