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Commentary and Discussion From the Retail Community

Convenience Drives New Products at FMI

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Food makers are putting their efforts into developing pre-mixed or bundled foods that travel easily and offer consumers a greater variety of flavors. Which new products being featured at the…

Value and Nutrition Drive Shopping Decisions

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American consumers continue to incorporate economizing behaviors in their weekly grocery shopping, according to the latest Food Marketing Institute trend report. Which of the trends or other findings in…

Michelob Bets on Low-Carb Beer

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Anheuser-Busch plans to roll out its “low-carbohydrate” Michelob Ultra in Chicago, Baltimore, Washington, D.C., and the rest of Florida on May 13. Will Michelob Ultra help to increase …

Down Home Doughnuts Win Hearts

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Krispy Kreme opened its first outlet in Minneapolis last week. Strong media support helped lure some 600 devotees, who waited in line for hours, many overnight. How has…

Report Reviews Marketing Efforts Aimed at Kids

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The U.S. Kids Market, a new report from Packaged Facts available at MarketResearch.com, outlines the demographic trends within the country’s population of children and reviews successful marketing efforts aimed at…

New Products Get a Running Start at Wal-Mart

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Wal-Mart is highly cost-efficient venue for marketers to test drive new products. Companies are drawn to its marketer-friendly centralized buying system and its lack of new-product shelving or slotting fees…

Microsoft Edits Witness List

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Attorneys for Microsoft told U.S. District Judge Colleen Kollar-Kotelly that eight of the 17 witnesses remaining on its list would not take the stand, including four Microsoft executives. What should…