Retail News

Disney reorg designed to use streaming as support for direct-to-consumer strategy

CNBC 10/13/2020

Disney has been hit in numerous ways by the global pandemic, notably in having to close its theme parks and by the loss of revenue from in-theater movie viewing. Yesterday, the company announced a major restructuring that will centralize its media and entertainment divisions under a single entity responsible for content distribution, ad sales and its popular streaming service, Disney+. The move is designed to increase Disney’s control over the distribution of its products, using streaming as a primary focus to support its direct-to-consumer sales.

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