Retail News

Gen Z and Millennials do their research and then shop everywhere

Forbes 01/21/2020

Social media channels such as Instagram are a major source of information that leads to retail purchases by consumers between the ages of 18 and 34, according to research by 5WPR. Most of the actual shopping activity takes place in stores.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!