Gillette’s controversial new ad campaign takes ‘traditional masculinity’ head on
January 15, 2019
Gillette, the iconic men’s brand owned by Procter & Gamble and known for its “The Best a Man Can Get” slogan, wants to raise awareness of the kind of masculine behavior that could use improvement. In its new ad campaign, the soundtrack accompanies shots of men stepping in the way of bullying and sexual harassment: “We believe in the best in men. To say the right thing, to act the right way. … Because the boys watching today will be the men of tomorrow.”
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