Grocery store customers can now earn Starbucks Stars

September 20, 2022

Starbucks has long licensed in-store shops in stores operated by Kroger, Hy-Vee and others. Until now, however, those customers were not able to receive reward points from the coffee giant because purchases were processed through the point-of-sale system used by the store. The coffee giant has rolled out Starbucks Connect, which enables orders placed at licensed partner locations to earn reward points with each purchase.

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