Image Courtesy of Cadbury
HGTV Star Jasmine Roth Partners With Reese’s & Cadbury for New Easter Tradition. Here Are the Details
March 26, 2025
This Easter season, HGTV star and DIY expert Jasmine Roth is teaming up with Reese’s and Cadbury to reimagine an age-old prank into a festive new tradition. Known for her design expertise and creative approach to home transformations, Roth is now helping families across the country add a little extra magic to their Easter celebrations — one chocolate egg at a time.
The HGTV Star Is Putting a New Spin on an Old Tradition
According to a press release shared with RetailWire, the campaign, aptly named “Egging,” takes a playful twist on the traditional prank of egging someone’s house — but with a sweet upgrade. Instead of messy shells, friends, family, and neighbors are encouraged to surprise one another with festive Easter decorations and an assortment of seasonal favorites, including Reese’s and Cadbury Eggs. Whether it’s a front porch, classroom, or even a work desk, no space is off-limits for this cheerful gesture.
HGTV star Roth leads the charge by transforming her family home into the ultimate Easter destination. With expert tips and creative décor ideas, she’s inspiring others to bring the tradition of egging into their communities. From vibrant spring wreaths to candy-filled baskets, Roth’s approach blends her signature HGTV style with the nostalgic charm of classic Easter treats.
Reese’s and Cadbury have created a dedicated Easter hub at Hersheyland.com/easter for those looking to participate. Fans can find Roth-approved DIY inspiration, egging tips, and even download a “You’ve Been Egged” sign to mark their surprise visit. Additionally, candy lovers are encouraged to share their Easter fun on Instagram by tagging @reeses and @cadburyusa.
“There’s something so fun about surprising your loved ones, and this tradition does exactly that,” said the HGTV star. “I loved decking out my family’s house with Easter colors, egg-themed décor, and, of course, my favorite Reese’s and Cadbury treats. It’s such an easy way to bring joy to your friends, family, or even your neighbors. Who wouldn’t want to come home to a sweet surprise?”
The Home Improvement Channel Has Changed the Retail Landscape
Cadbury and Reese’s partnership with Roth further proves that the home improvement channel has changed the retail landscape in the wake of its popularity.
Home improvement media, including popular HGTV programming, is increasingly shaping how homeowners view their living spaces — often leading to heightened anxiety about whether their homes meet ever-evolving standards.
According to Annetta Grant, a Bucknell University’s Freeman College of Management professor, the home was once considered a personal space reflecting individual style and family values. Today, home improvement shows, blogs, and magazines have shifted that mindset.
“The home improvement media is shifting that to an understanding of the home as your biggest asset that must meet some marketplace standards,” Grant explained.
The influence of home renovation media is evident in the popularity of design trends such as open floor plans, large kitchen islands with bar seating, neutral color schemes, industrial-grade appliances, and spa-like bathrooms. These trends — frequently showcased on HGTV and other platforms — have become markers of success, prompting homeowners to continually invest in renovations in an effort to keep pace.
“Uniqueness is shunned while professional expertise and market standards are celebrated,” Grant said, adding that this shift has led many homeowners into a seemingly endless cycle of upgrades, often chasing an idealized version of home perfection.
This phenomenon is reflected in industry data. Houzz & Home’s 2022 annual survey reported that home renovation activity and spending hit a four-year high, driven by limited housing inventory and aging properties. Marine Sargsyan, a staff economist at Houzz, explained at the time, “Market fundamentals, including limited and aging housing stock, continue to propel the home renovation market.”
Homeowners also cited emotional reasons for their projects. LightStream’s 2022 Home Improvement Trends Survey found that just 34% of homeowners felt joyful in their homes, with nearly 30% motivated by the desire to be “happy with a space for years to come.”
Meanwhile, design inspiration continues to come from the media. FrogTape’s February 2022 survey found that 59% of homeowners turn to magazines, and 49% rely on blogs and websites. After years of pandemic living, 69% admitted that being indoors inspired them to renovate.
With HGTV leading the charge, the pressure to keep up with modern design standards shows no sign of slowing down.
Recent News
