Retail News
Hollister looks to connect with customers with mobile game
Advertising Age 03/16/2017Abercrombie & Fitch’s Hollister chain has debuted a retro-style video game created by Rovio Entertainment and TreSensa. Players surf while trying to avoid obstacles, such as sharks, and collect points for pizza. Hollister is promoting the game through social media sites including Facebook, Instagram and Snapchat.
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