Retail News

Hollister looks to connect with customers with mobile game

Advertising Age 03/16/2017

Abercrombie & Fitch’s Hollister chain has debuted a retro-style video game created by Rovio Entertainment and TreSensa. Players surf while trying to avoid obstacles, such as sharks, and collect points for pizza. Hollister is promoting the game through social media sites including Facebook, Instagram and Snapchat.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!