Retail News

Human Brain is Next Frontier for Marketers

MarketingProfs.com 09/07/2004

Companies are now exploring techniques of neuroscience, involving the mapping and reading of reactions in the brain, as a tool for “bridging the gap between the mind and behaviour.”

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!