IBM Study Praises the Human Element in CRM

May 6, 2004

Guest contributor

A global survey published by IBM Business Consulting Services analyses successes and failures in CRM. One key finding: human-oriented activities can be more effective than more expensive technological aspects of the programs.

Recent News

IBM Study Praises the Human Element in CRM

May 6, 2004

Guest contributor

A global survey published by IBM Business Consulting Services analyses successes and failures in CRM. One key finding: human-oriented activities can be more effective than more expensive technological aspects of the programs.

Recent News