Retail News
IBM Study Praises the Human Element in CRM
TheWiseMarketer.com 05/06/2004A global survey published by IBM Business Consulting Services analyses successes and failures in CRM. One key finding: human-oriented activities can be more effective than more expensive technological aspects of the programs.
Retail News
IBM Study Praises the Human Element in CRM
TheWiseMarketer.com 05/06/2004A global survey published by IBM Business Consulting Services analyses successes and failures in CRM. One key finding: human-oriented activities can be more effective than more expensive technological aspects of the programs.
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