Retail News

IBM Study Praises the Human Element in CRM

TheWiseMarketer.com 05/06/2004

A global survey published by IBM Business Consulting Services analyses successes and failures in CRM. One key finding: human-oriented activities can be more effective than more expensive technological aspects of the programs.

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MORE RETAIL NEWS HEADLINES...

Retail News

IBM Study Praises the Human Element in CRM

TheWiseMarketer.com 05/06/2004

A global survey published by IBM Business Consulting Services analyses successes and failures in CRM. One key finding: human-oriented activities can be more effective than more expensive technological aspects of the programs.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

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