Retail News

IKEA creates ‘pointless’ commercials on YouTube

CNBC 10/31/2017

IKEA has created a series of “Irresistible Pointless TrueView Ads” that show people engaging in dishwashing, arm wrestling and kissing on a couch for up to eight minutes as part of a campaign to show how the retailer gets its inspiration from the activities of people’s everyday lives.

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