Independents get business wherever they can, even from competitors

August 24, 2017

Creativity is winning the day for independent retailers these days. In one telling example, independent ski shops have agreed to help a big online competitor, evo, service its customers. In the run-up to the winter season, evo will offer its customers the option to take delivery of their ski boots at a local independent shop where a skilled associate can assist with the fitting.

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