Retail News

Kmart renames ‘plus-sized’ clothing to ‘fabulously sized’

Cosmopolitan 09/11/2017

Kmart is removing the term “plus-sized” from its stores and replacing it with “fabulously sized”. The chain is also expanding its selection of fabulously sized items in its stores and online. Kmart has launched a new advertising campaign with the tagline “I Can” to promote its new, expanded offerings. Larger sizes make up 21 percent of Kmart’s current women’s clothing sales.

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