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Lego opening own-brand stores to grow its business

The Wall Street Journal 09/03/2019

The toy giant, Lego, saw its net profit decline 12 percent over the first six months of the year as the company continues to invest in new stores, products and digital to remain relevant with consumers. The Danish company plans to open 170 stores under its own name this year, primarily in emerging markets such as China, as it seeks to build on legions of fans around the planet.

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