Retail News

Levi Strauss to acquire Beyond Yoga

Business of Fashion 08/06/2021

Levi Strauss is looking beyond denim to acquire Beyond Yoga, an inclusive-size consumer-direct brand selling primarily online. The $100 million cash deal is expected to close by the end of 2021. Beyond Yoga will become a division of Levi Strauss with its co-founder and CEO Michelle Wahler reporting to Levi’s CEO Chip Bergh.

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