Retail News

Live from New York, it’s Mister Comfortable

The Wall Street Journal 03/09/2020

Wolf & Shepherd, a direct-to-consumer men’s dress shoe brand that went online in 2015, has a store on New York’s Madison Avenue with a different kind of window display. It includes Jovan Collins, AKA Mister Comfortable, who takes a two-hour walk on a treadmill during the evening commute. While Mister Comfortable keeps walking, many people passing by stop to see the well-dressed, handsome man in the window.

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