Marketers Testing Regional and Interest-Based Coalitions

April 29, 2004

Marketers are building loyalty program coalitions of retailers based on regionality, consumer interests, age groups, and other lifestyle orientations.

Recent News

“No Contract, No Coffee”: Starbucks’ Red Cup Day Turns Into “Red Cup Rebellion” as Politicians Join Boycott
Walmart’s Sixth CEO: John Furner to Take the Helm as McMillon Steps Down
Firehouse Subs Brings on Carolina Berti as CMO for U.S. and Canada
IKEA and Best Buy Launch Shop-in-Shop Pilot Across 10 Stores in Florida and Texas
Macy’s Store Closures Partially Responsible for 274% Increase in Retail Layoffs, According to a New Report
Papa Johns Receives $2 Billion Purchase Bid From Apollo Global Management
Carnival Cruise Line Has Achieved a Major Sustainability Milestone. Here Are the Details
Nintendo Breaks Sales Records With Just-Released Switch 2

Marketers Testing Regional and Interest-Based Coalitions

“No Contract, No Coffee”: Starbucks’ Red Cup Day Turns Into “Red Cup Rebellion” as Politicians Join Boycott

Walmart’s Sixth CEO: John Furner to Take the Helm as McMillon Steps Down

Firehouse Subs Brings on Carolina Berti as CMO for U.S. and Canada

IKEA and Best Buy Launch Shop-in-Shop Pilot Across 10 Stores in Florida and Texas

Macy’s Store Closures Partially Responsible for 274% Increase in Retail Layoffs, According to a New Report

Papa Johns Receives $2 Billion Purchase Bid From Apollo Global Management

Carnival Cruise Line Has Achieved a Major Sustainability Milestone. Here Are the Details

Nintendo Breaks Sales Records With Just-Released Switch 2

Marketers Testing Regional and Interest-Based Coalitions

Walmart and Amazon Consider Launching Stablecoins

Trump’s 50% Steel Tariffs Could Make Household Appliances More Expensive

Walmart Refreshes Its Image via ‘Who Knew?’ Ad Campaign Featuring Walton Goggins

US Consumer Sentiment Rebounds in June as Tariff Tensions Ease, Survey Suggests

Tesla Delays Highly Anticipated Robotaxi Reveal

Restaurants Brace for Busy, Promising Season With Nearly 500,000 New Hires

CEO Brian Niccol’s Bold ‘Back to Starbucks’ Strategy Endorsed by Company Founder Howard Schultz

Sticky’s Finger Joint Potentially Shuttering 12 Locations Following Chapter 11 Bankruptcy Restructuring. Here Are The Details.

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