McD's will double the amount of marketing it churns out

Social messaging services such as Snapchat are hot with consumers these days. That makes brand impressions tough for marketers since messages disappear pretty much instantly. McDonald's is meeting the challenge by reportedly doubling the number of marketing content it produces, from roughly 2,500 to 5,000 per year, according to the company. "We're making more content but we're also challenging ourselves to make our content much more valuable to our customers," commented CMO Deborah Wahl at the Interactive Advertising Bureau's IAB Mixx Conference earlier this week.