Retail News

Millennial associates behind Neiman Marcus’ beauty overhaul

The Dallas Morning News 11/20/2017

Neiman Marcus normally adds one or two new beauty lines a year to its stores, but this year the luxury department store has brought in 45 new brands after testing around 300 with Millennials on the company’s payroll. The retailer believes that many of the new brands will help bring in new customers in their twenties while appealing to its older core, as well.

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