Not everyone gets Sears’ new logo
May 9, 2019
Sears is looking to leave all its old baggage behind. The retailer has introduced a new logo and tag line — “Making Moments Matter” — in an attempt to rebrand a company that is decades away from its glory years. Consumers on social media have had mixed reactions to the new look, with some expressing admiration and others accusing Sears of infringing on Airbnb’s corporate symbol.
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