Oakley ditches flagship’s dystopian aesthetic for ‘warmer ambience’
April 27, 2023
Oakley’s dystopian-looking headquarters building in Southern California until recently included a small flagship store with a similar aesthetic. That has changed with a remodel that increased the store size from 1,132 square feet to 2,869. The new flagship has a warmer vibe and sits adjacent to the eyewear maker’s museum. “We felt we needed to evolve the store,” said Brian Takumi, vice president of soul and creative at Oakley.
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