Retail News

Older and low-income consumers miss out on digital coupons

CNN 07/22/2022

More companies are moving their savings coupons, some exclusively moving to digital. That means that consumers without smartphones or tech know-how — typically older and/or low-income individuals — are missing out. Thirty-nine percent of people 65 and over do not own a smartphone and one-in-four do not use the internet, according to Pew Research Center.

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