Older and low-income consumers miss out on digital coupons
July 22, 2022
More companies are moving their savings coupons, some exclusively moving to digital. That means that consumers without smartphones or tech know-how — typically older and/or low-income individuals — are missing out. Thirty-nine percent of people 65 and over do not own a smartphone and one-in-four do not use the internet, according to Pew Research Center.
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