According to a study conducted for Advertising Age by NeoPets.com, a youth-oriented Web site, a majority of children would rather have access to the Internet than TV, radio or magazines if they had to choose only one. The survey also found that traditional web advertising sticks out like a sore thumb of hype from the interactive media to preteens, who also recognize that children are more susceptible to its influence than adults.

How do you create and distribute new product marketing messages that reach and are acted on by consumers?